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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Messaging | 11% | - Cross-channel messaging strategy - Email, SMS and push message design - Message delivery and optimization - Content personalization and dynamic content |
| Topic 2: Data Modeling and Management | 21% | - Contact configuration and identity management - Data import, export and transformation - Reporting, tracking and data views - Data extensions, attribute groups and relationships |
| Topic 3: Integration | 20% | - Data model support for personalized messaging - Integration with Salesforce CRM and external systems - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions |
| Topic 4: Account Configuration | 12% | - Account hierarchy and business unit setup - User roles, permissions and security settings - Mobile Studio configuration and features - Sender authentication and deliverability management |
| Topic 5: Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Data and segmentation strategy design - Solution design and architecture planning - Requirements gathering and analysis |
| Topic 6: Automation | 20% | - Automation Studio activities and workflows - Scheduling and monitoring automations - Complex automation scenarios and best practices - Journey Builder design and implementation |
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NEW QUESTION # 61
How do you use data designer to link the web analytics data to your subscriber data?
Answer:
Explanation:
Use a marketing cloud data extension
NEW QUESTION # 62
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
Answer: B
NEW QUESTION # 63
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
Answer: B
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.
NEW QUESTION # 64
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
Answer: A,B
NEW QUESTION # 65
Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.
Which integration should allow NTO to select an audience of these subscribers'
Answer: C
Explanation:
To select an audience of subscribers who have made purchases in the last 6 months, but are yet to be loyalty members, Northern Trail Outfitters should use Contact Builder Attribute Groups. Attribute Groups are collections of data extensions and data sources that are linked by common fields or attributes. Attribute Groups allow marketers to create segments and filters based on data from multiple sources, such as purchase data and loyalty data.References:https://help.salesforce.com/s/articleView?id=sf.mc_cab_attribute_groups.htm&type=5
NEW QUESTION # 66
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