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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tools and Artifacts | 23% | - Strategy mapping and modeling - Decision-making tools - Design frameworks and methods - Documentation and visualization |
| Topic 2: Intangible Deliverables | 26% | - Governance and mindset - Change and adoption enablement - Culture and capability building - Stakeholder alignment |
| Topic 3: Value Design | 32% | - Strategic direction and rationale - Value measurement and outcomes - Context and innovation impact - Ethics and value alignment |
| Topic 4: Leveraging Adjacent Roles and Skills | 19% | - Working with product and business teams - Integrating UX and technical perspectives - Leading cross-functional work - Collaboration with architects and designers |
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NEW QUESTION # 110
A strategy designer is working on an app for the financial industry and gets the sense that stakeholders don't share a common understanding of customer pain points.
What should the strategy designer create to align stakeholders on the most important customer issues'?
Answer: A
Explanation:
A journey map is a tool that the strategy designer should create to align stakeholders on the most important customer issues. A journey map is a visual representation of the customer's experience with a product or service, from their perspective. It helps identify the customer's needs, goals, pain points, emotions, and touchpoints across different stages of their journey. It also helps prioritize and address the most critical customer problems or opportunities for improvement. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-a-journey-mapping-session
NEW QUESTION # 111
Cloud Kicks (CK) is a company of operational excellence. However, CK has a hard time bringing innovative ideas to market, because investing in unproven tactics seems risky to its leaders who are used to making decisions based on metrics. Which approach should a strategy designer take when presenting a new product vision to this group?
Answer: A
Explanation:
De-risking innovation for metric-driven leadership relies on prototype data collection. In the Platform Strategy Designer context, this question belongs primarily to Value Design. In Value Design, the strategy designer links validated human needs to business outcomes and external context, then defines measurable signals that show whether the intended value is actually being created. A prototype is a learning instrument, not merely a preview of the final interface. The team should use it to test the assumptions that create the greatest risk, gather evidence cheaply, and refine the strategic direction before committing to expensive implementation. Here, Identify the biggest questions about the product vision and collect data on prototypes.
is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Run qualitative user research on the product vision and share key feedback with stakeholders. focuses attention elsewhere, while Conduct a competitive analysis of other products in the same market as the product vision. addresses a related concern without providing the same fit to the scenario ' s stated objective.
Study Guide Topics: Value Design
Official Salesforce Reference: Design Strategy Prototyping - Explore Key Prototyping Considerations
NEW QUESTION # 112
The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to invite these customers to a co-creation workshop for a new loyalty program being developed. What is a direct outcome of co-creating with customers?
Answer: C
Explanation:
Customers who help co-create a program feel ownership over it, which directly drives higher adoption of that program once launched - a well-documented benefit of co- creation. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision. Co-creation gives customers or stakeholders an active role while the solution is still malleable. Their participation can reveal hidden needs, challenge internal assumptions, and create a stronger sense of ownership, which commonly improves relevance and supports subsequent adoption.
Here, Increased adoption of the loyalty program is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Increased sales of custom footwear focuses attention elsewhere, while Increased speed of the design process addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.
Study Guide Topics: Tools and Artifacts
Official Salesforce Reference: Customer-Centric Discovery Strategies
NEW QUESTION # 113
A strategy designer wants to make a case to executive stakeholders to target a new, saturated market with the purpose of increasing new customer acquisition. Which approach should the designer focus on?
Answer: C
Explanation:
Positioning design thinking as a rapid risk-reduction methodology aligns strategic market exploration with business goals. In the Platform Strategy Designer context, this question belongs primarily to Intangible Deliverables. In Intangible Deliverables, the strategy designer creates alignment, trust, shared understanding, ethical awareness, and persuasive communication so that people can make coordinated decisions around the intended future state. Aligning design implications with business goals ensures that customer-desired features can be evaluated for sustainable organizational value as well as technical delivery. The strategy and UX disciplines should remain connected so that desirability is not separated from viability and feasibility. Here, Restate business goals and show how design could be used to de-risk exploration of this opportunity. is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Make a presentation on design best practices and have industry experts speak on new market conditions. focuses attention elsewhere, while Create a clickable high fidelity prototype to assess feasibility and perform user research on desirability. addresses a related concern without providing the same fit to the scenario ' s stated objective.
Study Guide Topics: Intangible Deliverables
Official Salesforce Reference: Alignment as a Strategic Craft - Gain Alignment
NEW QUESTION # 114
A global retailer has received customer complaints because items that are advertised sell out too quickly.
There is a disconnect between marketing and fulfillment teams and their systems. Which tool should the strategy designer use to identify the root causes, dependencies, and opportunities for improvement?
Answer: A
Explanation:
Service blueprints map front-stage customer experiences to back-stage operational systems, uncovering disconnects between marketing and supply chain. In the Platform Strategy Designer context, this question belongs primarily to Tools and Artifacts. In Tools and Artifacts, the key is to select the method, framework, artifact, or Salesforce capability that directly addresses the uncertainty in the scenario and supports an evidence-based decision. A service blueprint links frontstage customer interactions with backstage people, processes, systems, and supporting activities. It is the right artifact when the problem involves internal duplication, cross-team handoffs, operational dependencies, or understanding how the organization must deliver an experience. Here, Service blueprint is the strongest choice because it most directly matches the outcome, constraint, or decision described in the scenario. The other choices may be useful in a different stage or for a different question, but they do not address the central requirement as directly. Journey map focuses attention elsewhere, while Stakeholder interviews addresses a related concern without providing the same fit to the scenario ' s stated objective. That distinction is important on the exam: select the method or capability that resolves the specific uncertainty in the scenario rather than the option that is merely plausible in a broader project.
Study Guide Topics: Tools and Artifacts
Official Salesforce Reference: UX Basics - Create UX Artifacts
NEW QUESTION # 115
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