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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Custom redirects: capabilities and use cases - Completion actions - Page actions - Lists: types, capabilities and creation - Automation rules: components and use cases - Scoring and grading: definition and management - Segmentation rules |
| Topic 2: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 3: Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Topic 4: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 5: Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
| Topic 6: Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
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NEW QUESTION # 35
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.
Answer: A
Explanation:
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account. This is a feature of Marketing Cloud Account Engagement's Search Marketing, which allows you to track and optimize your website's SEO performance and compare it with your competitors. You can enable the weekly search marketing email in your user preferences, and choose which metrics and competitors you want to include in the report56 Reference: 5: Marketing Cloud Account Engagement Competitor Monitoring: Spy on Competitor SEO Health6: Understanding Marketing Cloud Account Engagement Notifications for User Email Preferences
NEW QUESTION # 36
A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers
Answer: A,B
Explanation:
When a user creates and resumes a new automation rule, the rule will continuously look for prospects who match the criteria (B) and evaluate their entire prospect database for matches . These are the characteristics of automation rules in Account Engagement, which are different from segmentation rules that run only once. The rule will not run once and must be re-run for prospects to match again (A), nor will it unmatch prospects that no longer match the criteria (D). Unmatching prospects is only possible with dynamic lists, not automation rules. Reference: Using Account Engagement Automation Rules vs. Salesforce Flows
NEW QUESTION # 37
What is Lead Qualification? (select two)
Answer: B,C
Explanation:
Lead qualification is the process of identifying and organizing potential customers best-suited for your products or services and who will most likely make a purchase. Lead qualification involves two main steps: determining when a prospect is ready for follow up from your sales team and determining when a prospect is ready for follow up from your marketing team. The first step is to assess the prospect's level of interest, need, budget, and authority to buy your product or service. This can be done using various lead qualification frameworks and criteria, such as BANT, CHAMP, or MEDDIC. The second step is to nurture the prospect with relevant and personalized content until they are ready to buy. This can be done using various lead nurturing strategies and tools, such as email marketing, content marketing, or marketing automation
NEW QUESTION # 38
Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?
Answer: D
Explanation:
The Salesforce connector is a feature that allows you to integrate Marketing Cloud Account Engagement with Salesforce, a customer relationship management (CRM) platform. With this connector, you can sync data, activities, and campaigns between Marketing Cloud Account Engagement and Salesforce. You can only have one Salesforce connector at a time, which means that you can only tie one Salesforce account to one Marketing Cloud Account Engagement account. You cannot have multiple Salesforce accounts linked to one Marketing Cloud Account Engagement account, regardless of the number of accounts, the edition of Marketing Cloud Account Engagement, or the support from Marketing Cloud Account Engagement. Reference: Salesforce Connector, Connect Marketing Cloud Account Engagement and Salesforce
NEW QUESTION # 39
An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?
Answer: B
Explanation:
The best way to be able to track the number of visitors who access a file on a web page that the company does not own is to use a custom redirect. A custom redirect is a Marketing Cloud Account Engagement feature that allows you to track any link on your website or a third-party website and measure the clicks and conversions. You can create a custom redirect for the link to the file and use the custom redirect URL instead of the original link on your web page. This way, you can track how many visitors click on the link and access the file, and also see which prospects are interested in the file. A Marketing Cloud Account Engagement form, a Marketing Cloud Account Engagement tracking code, or a page action are not suitable for this purpose, as they are used for different scenarios. A Marketing Cloud Account Engagement form is used to collect visitor information and convert them to prospects. A Marketing Cloud Account Engagement tracking code is used to track the page views and activities of visitors and prospects on your own website. A page action is used to perform certain actions when a prospect views a specific page on your website. Reference Custom Redirects
NEW QUESTION # 40
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