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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Mobile (SMS/Push)
Topic 2: Leveraging Customer Data and Analytics for Personalization		- Data management - Segmentation - Predictive modeling
Topic 3: Ad Studio
Topic 4: Aligning Cross-Channel Marketing with Business Objectives		- Goal setting - Change management - Stakeholder management
Topic 5: Triggers
Topic 6: Interaction Studio
Topic 7: Distributed Marketing
Topic 8: Einstein for Marketing Cloud	22.5%
Topic 9: Social Studio
Topic 10: Cross-Channel Marketing Strategies and Tactics		- Channel selection - Campaign planning - Multi-touch attribution
Topic 11: Journey Orchestration
Topic 12: Measuring and Reporting on Cross-Channel Marketing Performance		- Data visualization - Dashboarding - KPI selection
Topic 13: Integrating and Optimizing Marketing Campaigns Across Channels		- Campaign automation - API integrations - Data synchronization

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q58-Q63):

NEW QUESTION # 58
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A. Do not use a filter in the entry source to filter more than 50% of your contacts
B. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
C. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
D. Make sure you are connected to a fiber internet connection.
E. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.

Answer: A,B,E

NEW QUESTION # 59
How frequently does Einstein Engagement Scoring updates to email?

A. Email daily
B. Mobile Weekly
C. Model Monthly

Answer: B

NEW QUESTION # 60
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
B. the inbox message is replaced for all user.
C. the inbox message is replaced only for users who do not exist:
D. inbox message Is replaced for users who read the first message.

Answer: A

NEW QUESTION # 61
What is true about Einstein Engagement Scoring (EES)?

A. EES takes into account custom unsubscribe handling
B. EES analyzes all send data from Marketing Cloud
C. EES requires Collect Code Tracking forweb conversion predictions
D. EES can import historical purchase data to drive conversion predications

Answer: D

NEW QUESTION # 62
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A. Product
B. Banner
C. Operating System
D. Brower
E. Content

Answer: A,B,E

NEW QUESTION # 63
......

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