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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Exam Price:	200 USD
Exam Format:	Scenario-based, Multiple-select, Multiple-choice
Real Exam Qty:	60-65
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Administrator
Available Languages:	English
Passing Score:	67%
Certificate Validity Period:	2 years
Exam Duration:	105 minutes
Recommended Training:	Salesforce Trailhead Preparation Trailmix
Exam Registration:	Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite at authorized testing centers
Pre Condition:	Must hold Salesforce Certified Marketing Cloud Account Engagement Administrator certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 5	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 6	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 7	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q24-Q29):

NEW QUESTION # 24
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
B. Edit the completion action on the form to only add to the list if the email address is valid.
C. Use the list to send a permission pass email and remove all hard bounces.
D. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

Answer: D

NEW QUESTION # 25
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

A. Trigger page actions to occur when a prospect visits a certain URL.
B. Associate visitor activity to a prospect on form submission.
C. Capture complete demographic information about an anonymous visitor.
D. Track the prospect's click path through the website's content.

Answer: A,D

NEW QUESTION # 26
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
B. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
C. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
D. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user

Answer: C

NEW QUESTION # 27
It is possible for prospect to have less than 0 score

A. True
B. False

Answer: A

NEW QUESTION # 28
What are available Data Formats in Marketing Cloud Account Engagement Form Fields

A. Phone
B. Number
C. Text
D. Email with valid mail server
E. Email
F. Password
G. Email not from ISPs and free email providers
H. Date

Answer: B,C,D,E,G

NEW QUESTION # 29
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