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| Section | Weight | Objectives |
|---|---|---|
| Account Configuration | 12% | - Sender authentication and deliverability management - User roles, permissions and security settings - Mobile Studio configuration and features - Account hierarchy and business unit setup |
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions - Integration with Salesforce CRM and external systems - Data model support for personalized messaging |
| Messaging | 11% | - Cross-channel messaging strategy - Email, SMS and push message design - Message delivery and optimization - Content personalization and dynamic content |
| Automation | 20% | - Automation Studio activities and workflows - Complex automation scenarios and best practices - Scheduling and monitoring automations - Journey Builder design and implementation |
| Data Modeling and Management | 21% | - Data extensions, attribute groups and relationships - Reporting, tracking and data views - Contact configuration and identity management - Data import, export and transformation |
| Discovery and Architecture | 16% | - Solution design and architecture planning - Requirements gathering and analysis - Long-term solution maintainability and scalability - Data and segmentation strategy design |
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NEW QUESTION # 17
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
Answer: D
Explanation:
Explanation
Transactional email send with the event notification service response can be used to send password reset emails and get real-time feedback on the delivery status. If the email is not sent, an API call can be triggered to send an SMS message instead. References:
https://help.salesforce.com/articleView?id=sf.mc_es_event_notification_service.htm&type=5
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/messageDefinitionSends.htm
NEW QUESTION # 18
A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
Which three key issues should be addressed?
Choose 3 answers
Answer: A,D,E
NEW QUESTION # 19
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
Answer: A
Explanation:
To send out a biweekly newsletter with personalized property listings for new contacts added to a newsletter campaign in Salesforce CRM, a real estate agency should use Automation Studio to prepare personalization data and initiate journey. Automation Studio can run a scheduled automation that imports new contacts from Salesforce CRM into a data extension, runs query activities to join and filter property data based on contact criteria, and injects contacts into a journey that sends the newsletter with personalized content. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5https://help.salesforce.com/s/a
NEW QUESTION # 20
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?
Answer: A
NEW QUESTION # 21
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers
Answer: A,C
Explanation:
Explanation
Two considerations that should be made when using a File Drop Automation are:
They may utilize an external FTP site. A File Drop Automation can be configured to use an external SFTP location as well as an Enhanced FTP location for file triggers.
The directory is unable to be used by another File Drop Automation. A File Drop Automation can only use one directory for file triggers, and that directory cannot be used by another File Drop Automation.
The directory used by the file trigger can be inside or outside the import directory, as long as it is not used by another File Drop Automation. The directory can contain more than five file triggers, but only one file trigger can start an automation at any given time. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5
NEW QUESTION # 22
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