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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Number:	Marketing-Cloud-Account-Engagement-Specialist
Exam Format:	Multiple Select, Multiple Choice
Real Exam Qty:	60
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Consultant Salesforce Certified Marketing Cloud Engagement Administrator
Passing Score:	68%
Available Languages:	English
Exam Price:	USD 200
Certificate Validity Period:	Maintenance required with each release cycle
Exam Duration:	105 minutes
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions
Exam Way:	Online (Proctored) or Onsite (Proctored) at a testing center
Pre Condition:	Salesforce Certified Administrator credential is recommended but not required.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Topic 2	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Topic 3	Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q169-Q174):

NEW QUESTION # 169
How can you delete a prospect?

A. Through an automation rule.
B. You can ' t delete prospects.
C. Through a completion action.
D. Through the prospect table actions.

Answer: D

Explanation:
You can delete a prospect through the prospect table actions. The prospect table is a list of all the prospects in your Marketing Cloud Account Engagement account, which you can access by navigating to Prospects > Prospect List. From there, you can select one or more prospects and click on the Tools button to see the available actions. One of the actions is Delete, which will permanently remove the selected prospects from your Marketing Cloud Account Engagement account. You can also delete a single prospect by clicking on their name and then clicking on the Delete button on their record.
Answer A is incorrect because you cannot delete a prospect through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer B is incorrect because you cannot delete a prospect through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use automation rules to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer C is incorrect because you can delete prospects, as explained above. References: Prospect List, [Delete Prospects], [Completion Actions] , [Automation Rules]

NEW QUESTION # 170
What would a hard bounce refer to on an email sending report?

A. An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
B. An email that is recognized, but returned to the sender because the recipient's mailbox is full.
C. An email that permanently bounced back to the sender because the address is invalid.
D. An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

Answer: C

Explanation:
Explanation
A hard bounce refers to an email that permanently bounced back to the sender because the address is invalid. A hard bounce occurs when the prospect's email address is incorrect, the domain name does not exist, or the sender is suspected as spam and/or has been blocked7. Marketing Cloud Account Engagement marks prospects with hard bounces as undeliverable and prevents any further email sends to them8. A hard bounce is different from a soft bounce, which is a temporary delivery failure due to reasons such as a full mailbox, a server outage, or a message size limit9. Marketing Cloud Account Engagement retries sending emails to prospects with soft bounces until they are delivered or until they reach five soft bounces, after which they are marked as undeliverable

NEW QUESTION # 171
What must be created in order to send an autoresponder?

A. One-to-one email
B. List email
C. Email template
D. Test email

Answer: C

Explanation:
In order to send an autoresponder email, you need to create an email template in Marketing Cloud Account Engagement and select the option "Autoresponder emails" under "Available For". An email template is a preformatted email that you can use to create and send emails quickly and easily. An autoresponder email is an email that is triggered automatically whenever a prospect engages with your marketing assets, such as filling out a form or downloading a file

NEW QUESTION # 172
What Information does the tooltip above each step on the engagement studio program report provide?

A. High-level metrics only for prospects who left the program at each step
B. High-level metrics only for prospects who have completed the step
C. High-level metrics only for prospects waiting to complete each step
D. High-level metrics only for prospects who have skipped each step

Answer: B

Explanation:
According to the Salesforce documentation, the information that the tooltip above each step on the engagement studio program report provides is high-level metrics only for prospects who have completed the step. An engagement studio program report is a report that shows the performance and results of an engagement program, such as the number of prospects, emails, and conversions. The tooltip above each step on the program report shows the number and percentage of prospects who have completed that step, as well as the number and percentage of prospects who have taken the positive, negative, or neutral path after that step.
The tooltip does not show the metrics for prospects who are waiting to complete, who have left, or who have skipped each step, as these are shown in other sections of the report. References: Salesforce documentation

NEW QUESTION # 173
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

A. Contacts
B. Leads

Answer: B

Explanation:
By default (using business accounts), Marketing Cloud Account Engagement creates new records as leads in Salesforce. This means that when a prospect is assigned to a user in Marketing Cloud Account Engagement, and there is no matching lead or contact in Salesforce, Marketing Cloud Account Engagement will create a new lead record in Salesforce and sync with it. However, you can also configure Marketing Cloud Account Engagement to create new records as contacts or person accounts in Salesforce, depending on your preference. To do this, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement, and make sure that the connector user has the appropriate permissions in Salesforce. For more details -> 151617

NEW QUESTION # 174
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