Marketing-Cloud-Personalization최신시험기출문제모음 & Marketing-Cloud-Personalization인기자격증시험덤프자료

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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Einstein Capabilities10%- Ingredients and recommendation tuning
- Einstein recipes
Activation18%- Email and mobile campaigns
- A/B Testing
- Server-side campaigns
Solution Overview16%- Real-time Interaction Management (RTIM) value and use cases
- Marketing Cloud Personalization fundamentals
- Core components and terminology
Sitemap18%- Catalog and page mapping
- Content zones
- Web SDK implementation
- Unified customer profile
Setup & Administration6%- Initial platform setup
- User attributes and identity system
Data Integration14%- Salesforce Connector
- Event API
- Data flows in and out of Marketing Cloud Personalization
- ETL feed system
Segmentation18%- Segment rules and filters
- Export segments
- Journey Builder segment listener
- Goals and reporting

>> Marketing-Cloud-Personalization최신 시험 기출문제 모음 <<

Marketing-Cloud-Personalization인기자격증 시험 덤프자료 - Marketing-Cloud-Personalization높은 통과율 시험자료

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최신 Accredited Professional Marketing-Cloud-Personalization 무료샘플문제 (Q21-Q26):

질문 # 21
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?

정답：A


질문 # 22
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

정답：B


질문 # 23
A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer ' s experience?

정답：C

설명：
Rule-based targeting in Marketing Cloud Personalization allows marketers to define specific criteria or rules that determine which content or experiences are delivered to individual customers. This enables a higher level of personalization compared to sending generic email blasts.
Here ' s how rule-based targeting can improve the customer ' s experience:
Personalized content: By setting rules based on customer attributes, behavior, or preferences, marketers can ensure that emails contain relevant content that aligns with the customer ' s interests. This could include product recommendations, targeted promotions, or content related to their past interactions.
Segmentation: Rule-based targeting allows for the creation of dynamic segments based on various criteria.
This ensures that customers receive emails tailored to their specific needs and preferences, rather than generic messages intended for a broad audience.
Improved engagement: When emails are personalized and relevant, customers are more likely to engage with them, leading to higher open rates, click-through rates, and conversions. This fosters a stronger customer relationship and increases the effectiveness of email marketing campaigns.
Why not the other options:
B). Open time email: Open time email optimizes email send times based on when a customer is most likely to open them. While this can improve deliverability, it doesn ' t directly address the issue of personalization.
C). Surveys: Surveys can collect valuable customer feedback but don ' t directly personalize email content.
D). A/B testing: A/B testing compares different versions of an email to see which performs better. While useful for optimization, it doesn ' t inherently guarantee personalized content.
Salesforce Marketing Cloud References:
Create and Manage Rules: This documentation explains how to create and manage rules in Marketing Cloud Personalization, which form the basis of rule-based targeting. Link to document [invalid URL removed] Targeted Emails: This resource provides information on how to create targeted email campaigns using rule- based personalization. Link to document [invalid URL removed] By implementing rule-based targeting, marketers can ensure that emails are personalized to each customer ' s interests, leading to a more engaging and satisfying experience.


질문 # 24
What is the best practice naming convention for attributes?

정답：A


질문 # 25
What would a marketer include if they want to ensure they display recommendations from more than one category?

정답：B


질문 # 26
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