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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q147-Q152):

NEW QUESTION # 147
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
B. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
C. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
D. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

Answer: D

NEW QUESTION # 148
Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

A. Survey Monkey
B. GoToWebinar
C. Youtube
D. Olark

Answer: B,D

NEW QUESTION # 149
Which are true about Engagement Program

A. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
B. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
C. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
D. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
E. A single rule step can evaluate up to five conditions
F. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
G. When no new prospects are added to or processed in a program for 30 days, it becomes inactive

Answer: A,B,C,D,E,G

NEW QUESTION # 150
Which is true about Visitor Filters?

A. You can filter by a hostname
B. You can filter by a hostname wildcard
C. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
D. You can't filter your own company IP
E. You can the filter by IP

Answer: A,B,C,E

NEW QUESTION # 151
What is true about Dynamic Content? [Choose three answers]

A. You can add up to 25 variations of content
B. You can add dynamic content to web pages
C. You can base variations on Scoring Categories
D. You can use dynamic content in subject lines

Answer: A,B,D

NEW QUESTION # 152
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