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| Section | Objectives |
|---|---|
| Data Ingestion and Modeling | - Explain data modeling concepts including Data Model Objects (DMOs) - Describe data streams and data sources |
| Data Cloud Overview | - Describe the Data Cloud ecosystem and how it fits into the Salesforce platform - Explain the purpose and functionality of Data Cloud |
| Data Cloud Reporting and Analytics | - Utilize Data Cloud reports and dashboards |
| Activation | - Describe activation use cases - Configure activations to various targets |
| Segmentation and Calculated Insights | - Explain calculated insights - Create and manage segments |
| Data Cloud Setup and Administration | - Manage Data Cloud permissions and security - Configure Data Cloud settings |
| Identity Resolution | - Explain the purpose and configuration of Identity Resolution - Describe matching and reconciliation rules |
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질문 # 119
Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum tier customer visits their Investment pages more than three times in a 24-hour period, CF wants to Immediately Send an email that offers a private consultation.
What should a consultant recommend for this business requirement?
정답：A
설명：
To meet the requirement of targeting loyal and engaged customers (platinum-tier customers visiting investment pages more than three times in 24 hours) and sending an immediate email offering a private consultation, the best solution is to use a streaming insight with a data action into a journey in Marketing Cloud Engagement . Here's why:
Understanding the Requirement
The company wants to identify platinum-tier customers who visit their Investment pages more than three times within a 24-hour period.
Once identified, these customers should immediately receive an email offering a private consultation.
This requires real-time monitoring of customer behavior and triggering an automated response.
Why Streaming Insight with a Data Action?
Streaming Insights for Real-Time Monitoring :
A streaming insight in Salesforce Data Cloud monitors customer interactions in real time.
It can detect when a platinum-tier customer visits the Investment pages more than three times within 24 hours.
Data Actions for Immediate Response :
A data action allows you to trigger specific actions based on the insights generated.
In this case, the data action would send the customer's information to a journey in Marketing Cloud Engagement to initiate the email campaign.
Journey in Marketing Cloud Engagement :
Marketing Cloud Engagement journeys are designed to automate personalized marketing activities, such as sending transactional emails.
By integrating the streaming insight with a journey, the system can immediately send the email offering a private consultation.
Steps to Implement This Solution
Step 1: Create a Streaming Insight
Navigate to Data Cloud > Insights > Streaming Insights .
Define the criteria for identifying platinum-tier customers who visit the Investment pages more than three times in 24 hours.
Step 2: Configure a Data Action
Set up a data action that sends the identified customer's information to Marketing Cloud Engagement.
Ensure the data action includes relevant details (e.g., customer ID, email address).
Step 3: Build a Journey in Marketing Cloud Engagement
In Marketing Cloud Engagement, create a journey that listens for incoming data from the data action.
Configure the journey to send a personalized email offering a private consultation.
Step 4: Test and Deploy
Test the entire workflow to ensure that the streaming insight triggers the data action and that the email is sent immediately.
Why Not Other Options?
A). Calculated insight with a data action to a Marketing Cloud Engagement transactional email :Calculated insights are not designed for real-time monitoring. They are better suited for batch processing or periodic calculations, making them unsuitable for this use case.
B). Rapid segment to a data action journey in Marketing Cloud Engagement :While rapid segments are useful for quickly grouping customers, they do not provide the real-time detection required for this scenario.
C). Standard segment with activation into Marketing Cloud Engagement :Standard segments are static or periodically updated and cannot respond to real-time customer behavior.
Conclusion
By using a streaming insight with a data action into a journey in Marketing Cloud Engagement , Cumulus Financial can achieve real-time monitoring and immediate engagement with its loyal customers.
질문 # 120
Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers
정답：A,C
설명：
To configure an activation to a Marketing Cloud activation target, you need to choose a segment and select contact points. Choosing a segment allows you to specify which unified individuals you want to activate.
Selecting contact points allows you to map the attributes from the segment to the fields in the Marketing Cloud data extension. You do not need to add additional attributes or add the calculated insight in the activation, as these are already part of the segment definition. References: Create a Marketing Cloud Activation Target; Types of Data Targets in Data Cloud
질문 # 121
Which three options can be used to build a filter in the Segmentation Canvas?
정답：A,D,E
설명：
A window function is a unique requirement of a Streaming Insight query. It defines the time interval for the query to run on the streaming data and the frequency of the query execution. References:https://help.
salesforce.com/s/articleView?id=sf.c360_a_streaming_insights.htm&type=5
질문 # 122
A consultant needs to package Data Cloud components from one
organization to another.
Which two Data Cloud components should the consultant include in a
data kit to achieve this goal?
Choose 2 answers
정답：A,C
설명：
To package Data Cloud components from one organization to another, the consultant should include the following components in a data kit:
Data model objects: These are the custom objects that define the data model for Data Cloud, such as Individual, Segment, Activity, etc. They store the data ingested from various sources and enable the creation of unified profiles and segments1.
Identity resolution rulesets: These are the rules that determine how data from different sources are matched and merged to create unified profiles. They specify the criteria, logic, and priority for identity resolution2. References:
1: Data Model Objects in Data Cloud
2: Identity Resolution Rulesets in Data Cloud
질문 # 123
What is a DMO called if it inherits the name, shape, and semantics of the referenceobject?
정답：A
설명：
A Data Model Object (DMO) that inherits the name, shape, and semantics of the reference object is called a Standard DMO. A reference object is a predefined object in the Data Cloud data model that represents a common entity or concept, such as Individual, Order, or Product. A Standard DMO is a copy of a reference object that you can use to ingest data from a specific source without modifying the original reference object.
A Standard DMO has the same fields and relationships as the reference object, but you can add custom fields or relationships to it if needed. References: Data Model Objects
질문 # 124
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IT업계 종사자라면 누구나 Salesforce 인증Salesforce-Data-Cloud시험을 패스하고 싶어하리라고 믿습니다. 많은 분들이 이렇게 좋은 인증시험은 아주 어렵다고 생각합니다. 네 맞습니다. 패스할 확율은 아주 낮습니다. 노력하지 않고야 당연히 불가능한 일이 아니겠습니까? Salesforce 인증Salesforce-Data-Cloud 시험은 기초 지식 그리고 능숙한 전업지식이 필요 합니다. PassTIP는 여러분들한테Salesforce 인증Salesforce-Data-Cloud시험을 쉽게 빨리 패스할 수 있도록 도와주는 사이트입니다. PassTIP의Salesforce 인증Salesforce-Data-Cloud시험관련 자료로 여러분은 짧은 시간내에 간단하게 시험을 패스할수 있습니다. 시간도 절약하고 돈도 적게 들이는 이런 제안은 여러분들한테 딱 좋은 해결책이라고 봅니다.
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