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| Topic | Details |
|---|
| Topic 1 | - Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
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| Topic 2 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
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| Topic 3 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
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| Topic 4 | - Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q124-Q129):
NEW QUESTION # 124
Select available Social Media Connectors
- A. FullContact
- B. AddThis
- C. Facebook
- D. Twitter
- E. CD Linkedln
Answer: A,B
NEW QUESTION # 125
What access should sales and marketing users have to access embedded analytics dashboards?
- A. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
- B. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
- C. The "Analytics View Only Embedded App" permission set license
- D. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
Answer: C
NEW QUESTION # 126
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
- B. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign. - D. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
Answer: B,D
NEW QUESTION # 127
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?
- A. Run an automation rule based on the Marketing Cloud Account Engagement campaign
- B. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
- C. Run a dynamic list based on the Marketing Cloud Account Engagement campaign
- D. Look for the original list based on the Marketing Cloud Account Engagement campaign
Answer: B
NEW QUESTION # 128
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?
- A. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
- B. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
- C. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
- D. For all prospects who have already matched, no new actions will be applied.
Answer: D
NEW QUESTION # 129
......
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