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To become a Salesforce Certified Marketing Cloud Consultant, candidates must pass the certification exam. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions that must be answered in 90 minutes. Marketing-Cloud-Consultant exam is designed to test the candidate's knowledge of various aspects of Salesforce Marketing Cloud, including email marketing, mobile messaging, social media advertising, data management, and analytics. Marketing-Cloud-Consultant Exam is available in multiple languages and can be taken online or at a testing center. Once a candidate passes the exam, they will receive the Salesforce Certified Marketing Cloud Consultant certification, which demonstrates their expertise in Salesforce Marketing Cloud and makes them a valuable asset to any organization that uses the platform.
NEW QUESTION # 13
During discovery a consultant confirmed:
* A master audience file containing contact information and data points will be used for segmentation and imported nightly.
* The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
Answer: A
NEW QUESTION # 14
A customer needs to import data from an SFTP site. The customer wants to:
*Segment the contents of the file and then send emails.
*Transfer the file to the SFTP site at various times daily.
*Send to data extensions.
What sequence of automation activities should meet these requirements?
Answer: C
NEW QUESTION # 15
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers
Answer: A,C
NEW QUESTION # 16
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What should they use?
Answer: A
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is A - Event Notification Service (ENS).
* ENS allows real-time event delivery for important email metrics like Sent, Delivered, Not Sent, Bounced, Opened, and Clicked.
* It uses an HTTP callback mechanism to push notifications to an external system within seconds of the event happening.
#Why others are wrong:
* B: Platform Events API is for Salesforce Core, not directly tied to Marketing Cloud events.
* C: Data View Exports happen on a schedule, not real-time.
* D: Data Retrieves pull data but require manual or automated fetching - not event-driven.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Event Notification Service Overview:
"Use Event Notification Service (ENS) to receive near-real-time notifications for message events like Sent, Not Sent, Delivered, etc., delivered to a designated endpoint." (Source:https://help.salesforce.com/s/articleView?id=sf.mc-transactional-api-event-notifications.htm)
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NEW QUESTION # 17
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
Answer: D
Explanation:
Explanation
To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending.
Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting 'US' as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud. References:
https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_journey_settin
https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywords.htm&t
https://help.salesforce.com/articleView?id=admin_phoneformat.htm&type=5
NEW QUESTION # 18
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