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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Message Design and Content	- Email and template design 1. Template creation and management 2. Content testing and validation 3. Dynamic content and personalization
Automation and Orchestration	- Marketing automation workflows 1. Event-based triggers 2. Program Designer usage 3. Journey optimization
Analytics and Reporting	- Campaign performance analysis 1. Email engagement metrics 2. Reports and dashboards 3. A/B testing analysis
Responsys Platform Overview	- Core Architecture and Components 1. User roles and permissions 2. Responsys account structure 3. Navigation and setup basics
Audience Management	- Data management and segmentation 1. Data imports and integrations 2. Profile lists and extensions 3. Segmentation rules and filters
Campaign Management	- Campaign creation and configuration 1. Multichannel campaign orchestration 2. Scheduling and activation 3. Email campaign setup
Deliverability and Compliance	- Email deliverability management 1. Sender reputation management 2. Spam compliance and regulations 3. Unsubscribe and preference handling

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q21-Q26):

NEW QUESTION # 21
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A. action=last
B. action=once
C. tracking=first
D. tracking-once
E. action=single

Answer: D

NEW QUESTION # 22
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A. EMAIL_ADDRESS_
B. CUSTOMER_ID_
C. PET_ID_
D. ADDRESS_

Answer: A,B

NEW QUESTION # 23
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

A. Navigate to the Workbook and click the Validate button.
B. Navigate to the Workbook and click the EMD button.
C. Navigate to the Version Test screen and click the Workbook button.
D. Navigate to the Workbook and click the Version Test button.

Answer: D

NEW QUESTION # 24
Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

A. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
B. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
C. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
D. You can only modify profile lists used for mobile campaigns through Connect uploads.

Answer: B

NEW QUESTION # 25
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

A. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
B. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited file to import.
C. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
D. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is converted to a comma-delimited file before importing it.

Answer: A

NEW QUESTION # 26
......

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