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The Salesforce MC-201 mock tests are specially built for you to evaluate what you have studied. These Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) practice exams (desktop and web-based) are customizable, which means that you can change the time and questions according to your needs. Our Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) practice tests teach you time management so you can pass the Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) certification exam.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 2: Reporting and Analytics | 8% | - Dashboard interpretation - Conversion and engagement metrics - Campaign and lifecycle reporting |
| Topic 3: Lead Management | 24% | - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases - Completion actions - Page actions - Segmentation rules - Scoring and grading: definition and management - Automation rules: components and use cases |
| Topic 4: Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Topic 5: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 6: Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
>> MC-201 Reliable Test Topics <<
The Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) certification exam is a valuable credential that is designed to validate the candidates' skills and knowledge level. The MC-201 certification exam is one of the high in demand industrial recognized credentials to prove your skills and knowledge level. With the Salesforce MC-201 Certification Exam everyone can upgrade their skills and become competitive and updated in the market.
NEW QUESTION # 154
What factors are involved with and determine email deliverability?
(Choose 2)
Answer: A,B
Explanation:
Email deliverability is the measure of how successfully your emails reach the inbox of your recipients without bouncing or being marked as spam. Email deliverability depends on several factors, such as your sender reputation, your email content, and your email authentication. Two of the most important email authentication methods are Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). SPF is a protocol that allows you to specify which IP addresses are authorized to send emails from your domain. DKIM is a protocol that allows you to digitally sign your emails with a private key and verify them with a public key published in your domain's DNS records. Both SPF and DKIM help prevent email spoofing and phishing, and improve your sender reputation and deliverability
NEW QUESTION # 155
A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?
Answer: A
Explanation:
According to the Salesforce documentation, the marketer can accomplish the goal of creating different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle and automatically updating the prospect list membership based on the opportunity stage change in Salesforce by using a dynamic list. A dynamic list is a list of prospects that is updated automatically based on certain criteria, such as prospect field values, activities, or scores. A dynamic list can be used to segment prospects based on their opportunity stage in Salesforce, and to add or remove prospects from the list when the opportunity stage changes. For example, a dynamic list can be created for prospects whose opportunity stage is Negotiations, and another dynamic list can be created for prospects whose opportunity stage is Closed Won. When an opportunity moves from Negotiations to Closed Won in Salesforce, the prospect associated with that opportunity will be removed from the Negotiations list and added to the Closed Won list in Marketing Cloud Account Engagement. A completion action, a page action, or an automation rule are not the best tools to accomplish the goal of creating different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle and automatically updating the prospect list membership based on the opportunity stage change in Salesforce, as they are related to other aspects of automation, such as performing actions after a prospect completes a marketing element, visits a web page, or meets certain criteria, but not segmenting prospects based on their opportunity stage in Salesforce. Reference: Salesforce documentation
NEW QUESTION # 156
Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website
Answer: A
Explanation:
The correct sequence of events is E C B A D. Visitors access your company website (E), a cookie is applied , a visitor submits a conversion form (B), the visitor is now a prospect (A), and the prospect's activity history is available to view in Marketing Cloud Account Engagement (D)4. This is how Marketing Cloud Account Engagement tracks and captures visitor and prospect data and behavior
NEW QUESTION # 157
A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?
Answer: A
Explanation:
The automation tool that should be used to accomplish this is creating an automation rule to register prospects based on the form submission. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as registering them for a webinar. For example, you can create an automation rule that matches prospects who have submitted a specific form, and then use the action Register for Webinar to register them for the webinar that is integrated with Marketing Cloud Account Engagement.
NEW QUESTION # 158
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
Answer: B,C
Explanation:
According to the Salesforce documentation, the default scoring model in Marketing Cloud Account Engagement assigns points to prospects based on their activities, such as clicking a link in an email, submitting a form, or visiting a landing page. These activities indicate the level of interest and engagement of the prospects, and help prioritize them for sales follow-up. Converting a lead to a contact or sending an email to the assigned user are not activities that automatically increase the prospect's score, unless they are customized in the scoring rules. Reference: Salesforce documentation
NEW QUESTION # 159
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