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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Marketing Automation26%- Build solutions in Journey Builder
- Recommend automation solutions
- Build solutions in Automation Studio
Topic 2: Insights and Analytics14%- Create and configure reports
- Leverage analytics and Einstein features
- Analyze campaign performance
Topic 3: Email Marketing Best Practices10%- Design effective emails and programs
- Subscriber acquisition and retention
- Evaluate deliverability factors
Topic 4: Subscriber and Data Management26%- Import and manage subscriber data
- Configure segmentation tools
- Troubleshoot send and data issues
- Design and configure Data Extensions
Topic 5: Content Creation and Delivery24%- Select appropriate tools for sending
- Create and customize email content
- Manage and organize campaign content
- Configure send settings

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q95-Q100):

NEW QUESTION # 95
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Auto-Suppression Lists


NEW QUESTION # 96
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Reply Mail Management


NEW QUESTION # 97
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?

Answer: C

Explanation:
Journey Builder and EngagementSplit in Salesforce Marketing Cloud allow marketers to create sophisticated, no-code workflows that react to subscriber engagement. Engagement Split is a feature within Journey Builder that enables path branching based on actions taken by the subscriber, such as opens, clicks, or other interactions. This approach aligns with Salesforce Marketing Cloud's emphasis on personalized customer journeys and is well-supported by their documentation on Journey Builder and Engagement Splits.


NEW QUESTION # 98
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

Answer: A

Explanation:
CloudPages in SFMC are designed to create web pages and microsites that can capture and manage subscriber information. For marketers looking to collect consumer information from social channels, CloudPages provide forms that can capture email addresses and other relevant data, subscribing users to Marketing Cloud lists or data extensions for future mailings.
References:Salesforce Marketing Cloud Documentation on CloudPages


NEW QUESTION # 99
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

Answer: C

Explanation:
A Delivery Profile in Salesforce Marketing Cloud allows you to specify the IP address and subdomain used for sending emails. By configuring a Delivery Profile, NTO can assign a specific IP address and subdomain to ensure that all transactional emails aresent using the desired settings.
Reference:Salesforce Marketing Cloud Delivery Profile


NEW QUESTION # 100
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