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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Topic 2: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance
Topic 3: Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management
Topic 4: Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Topic 5: Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to create and send emails - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics
Topic 6: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content

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Braindumps Salesforce MCAE-Con-201 Downloads - MCAE-Con-201 Certified Questions

The Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 pdf questions and practice tests are designed and verified by a qualified team of MCAE-Con-201 exam trainers. They strive hard and make sure the top standard and relevancy of Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 Exam Questions. So rest assured that with the MCAE-Con-201 real questions you will get everything that you need to prepare and pass the challenging Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 exam with good scores.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q21-Q26):

NEW QUESTION # 21
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A. Einstein Behavior Score
B. Marketing Cloud Account Engagement Score field
C. Einstein Lead Score
D. Marketing Cloud Account Engagement Grade field

Answer: A

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm&type=5

NEW QUESTION # 22
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. "Not you?" Link
B. Kiosk/Data Entry Mode
C. Progressive Profiling
D. ReCAPTCHA

Answer: B

NEW QUESTION # 23
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers

A. Authentication provides legal protection against email abuse complaints.
B. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
C. Authentication ensures the company's sending IP will not appear on blocklists.
D. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.

Answer: A,B

NEW QUESTION # 24
If someone opt-out's do we need to delete this Prospect record?

A. False. It is restricted by law not to email them, but we still can track the activity
B. Yes, it is restricted by law

Answer: A

NEW QUESTION # 25
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A. Dynamic list
B. Automation rule
C. Completion action
D. Segmentation rule

Answer: B

NEW QUESTION # 26
......

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