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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Topic 2: Administration	11%	- Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings
Topic 3: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management
Topic 4: Email Marketing	20%	- Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails
Topic 5: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms
Topic 6: Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q78-Q83):

NEW QUESTION # 78
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A. LenoxSoft creating 20 new Engagement Programs
B. LenoxSoft sending more than 100,000 emails a month
C. LenoxSoft sending a quarterly emails to 100,000 prospects
D. LenoxSoft's database growing by 500,000 prospects

Answer: B

NEW QUESTION # 79
How many Scoring Categories is it possible to create

A. 0
B. 1
C. 2
D. 3

Answer: D

NEW QUESTION # 80
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
B. Create both a landing page and form using the enhanced landing page experience.
C. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template.
D. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.

Answer: A

NEW QUESTION # 81
What is true about A/B testing? [Choose two answers]

A. When you turn off A/B testing you will have to choose which version to keep.
B. You can disable A/B testing before and after email sent.
C. You can only do A/B testing on list emails.
D. It is recommended to test at least 5 different elements in your A/B tests.

Answer: A,C

NEW QUESTION # 82
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
B. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
C. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
D. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

Answer: C

NEW QUESTION # 83
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