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| Section | Objectives |
|---|
| Reports and Activation | - Report Types
- 1. Report scheduling
- 2. Standard and custom reports
- Data Export
- 1. Integration with external tools
- 2. Exporting data and insights
|
| Data Visualization and Dashboards | - Filters and Drill-Downs
- 1. Drill-down configuration
- 2. Global and local filters
- Calculated Measurements
- 1. Creating custom calculations
- 2. Formulas and functions
- Dashboard Design
- 1. KPI widgets and chart types
- 2. Building dashboards
|
| Marketing Intelligence Platform Fundamentals | - Administration and Security
- 1. User management and permissions
- 2. Workspace and account settings
- Platform Overview
- 1. Key features and capabilities
- 2. Marketing Cloud Intelligence (formerly Datorama) overview
|
| Data Harmonization and Data Model | - Parent-Child Data Streams
- 1. Data Update Permissions
- 2. Override Media Buy Hierarchies
- 3. Linking data streams
- Dimensions and Measures
- 1. Calculated measurements
- 2. Creating and managing dimensions
- 3. Creating and managing measures (KPIs)
- Data Classification
- 1. Hierarchy management
- 2. Attribute classification
|
| Data Integration and Configuration | - Data Stream Types
- 1. Configuring data source properties
- 2. Understanding different data stream types
- Data Ingestion
- 1. Scheduling and refresh settings
- 2. File upload and API data sources
- Data Mapping
- 1. Mapping fields from source files
- 2. Data model configuration
|
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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions (Q32-Q37):
NEW QUESTION # 32
A client's data consists of three data streams as follows:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Which data stream should be set as a parent?
- A. Data Stream C
- B. Data Stream A
- C. Data Stream B
- D. Any of the data streams can technically be the parent
Answer: A
Explanation:
Since Data Stream C is considered the source of truth for both dimensions and measurements, it should be set as the parent data stream. This is because the parent data stream is used as the primary source for hierarchical and attribute data within a parent-child relationship setup. As the source of truth, Data Stream C will provide the foundational data upon which the other streams can be aligned and will ensure consistency and accuracy across the linked data.
NEW QUESTION # 33
Which three statements describe Overarching Entities? 03m 23s
- A. When needed, these entities can act as a main entity, replacing the original one.
- B. These are mappable dimensions that are present in each and every dataset type
- C. Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
- D. Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
- E. The values of these entities are stored at the workspace level, rather than the data stream level
Answer: A,D,E
Explanation:
Overarching Entities in Salesforce Marketing Cloud Intelligence are designed to provide a high level of data organization that spans across multiple data streams. The key points about Overarching Entities are:
B . Relationship Types: Overarching entities can have either a Many-to-Many or One-to-Many relationship with the main entity, which allows for flexible data modeling and relationship definitions based on the nature of the data and how it should be analyzed and reported.
C . Acting as Main Entity: They can serve as a main entity in certain situations, enabling a shift in perspective for data analysis. This can be particularly useful when there is a need to view data from a different dimension that is more aligned with business requirements.
E . Storage Level: The values of these entities are not tied to any single data stream but are maintained at a workspace level, ensuring that they can be applied consistently across different datasets, which is critical for maintaining data integrity and ensuring that classifications are applied uniformly.
NEW QUESTION # 34
An implementation engineer is requested to integrate the following files:
File A:

File B:

The client would like to link the two files in order to view the two KPIS (Tasks Completed' and 'tasks Assignmed') alongside'Employee Name' and/or 'Squard'.
A Parent-Child configuration was set between the two.
Which two statements are correct?
- A. The two files were uploaded to a different Generic type
- B. The join can be successful even if "empjd' isn't mapped and employee.name' is mapped to the same entity name in both data streams
- C. The two files cannot be joined as they hold different dates
- D. Any one of the files can potentially be set as the Parent data stream
- E. The two files cannot be Joined as they hold different measurements
Answer: B,D
Explanation:
In Marketing Cloud Intelligence, joining two files requires a common field to be mapped as the same entity. If "employee_name" is consistently mapped across both data streams, it can serve as the basis for the join, regardless of whether "employee_id" is mapped. The choice of which file serves as the Parent stream depends on the use case and the desired reporting structure, but technically, either could serve as the Parent.
NEW QUESTION # 35
What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?
- A. No mappable measurements - all measurements are calculated
- B. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
- C. The data is stored at the workspace level.
- D. Pacing - daily rows are being created for every lead and opportunity keys
Answer: A,D
Explanation:
For performance issues when loading a dashboard using CRM data stream type:
Pacing can create performance issues because daily rows for every lead and opportunity key can result in a very large number of rows, increasing load times.
Having only calculated measurements means there are no direct, mappable values to query against, which can increase the computational load and affect performance.
NEW QUESTION # 36
Client has provided sample flies of their data from the following data sources:
Google Campaign Manager

Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?
- A. 0
- B. Depends on the Data Updates Permissions
- C. 1
- D. 2
Answer: A
Explanation:
Since the data sources are linked by shared Media Buy names and all other measurements are mapped to appropriate fields without additional manipulations, each unique Media Buy Name from Google DV360 will pair with its corresponding Media Buy Name in Google Campaign Manager. The number of records in the merged table will equal the number of unique Media Buy Names in Google DV360, provided there is a matching name in Google Campaign Manager. The sample shows 4 unique Media Buy Names in Google DV360, thus resulting in 4 records.
NEW QUESTION # 37
......
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