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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance
Topic 2: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 3: Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Topic 4: Evaluation	17%	- Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions
Topic 5: Lead Management	14%	- Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes
Topic 6: Email Marketing	10%	- Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices
Topic 7: Automating Business Processes	17%	- Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows
Topic 8: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q221-Q226):

NEW QUESTION # 221
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
B. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program
C. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
D. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails

Answer: D

NEW QUESTION # 222
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?

A. The administrator does not have folder permissions to the email template folder.
B. The administrator has not published the Email Template from a draft.
C. The administrator does not have folder permissions to the Engagement Program.
D. The administrator has not selected a sender for the Email Template.

Answer: B

NEW QUESTION # 223
Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
B. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
C. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
D. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

Answer: D

NEW QUESTION # 224
What is true about the Salesforce connector [Choose two answers]

A. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
B. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
C. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
D. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

Answer: C,D

NEW QUESTION # 225
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A. Prospects who have transitioned out of the funnel - with a recently closed deal.
B. Prospects at the top of the funnel - newly sourced from a tradeshow.
C. Prospects at the middle of the funnel - interacting with blog content only.
D. Prospects at the bottom of the funnel - actively deciding between vendors.

Answer: B

NEW QUESTION # 226
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