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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions
Topic 2: Lead Management	24%	- Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading
Topic 3: Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Describe how to use dynamic content
Topic 5: Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings
Topic 6: Email Marketing	20%	- Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to create and send emails

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q14-Q19):

NEW QUESTION # 14
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
B. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
C. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
D. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

Answer: B

NEW QUESTION # 15
Administrators can reset passwords for users

A. True
B. False

Answer: A

NEW QUESTION # 16
How often does Marketing Cloud Account Engagement check for changes in Salesforce

A. 10 minutes
B. 5 minutes
C. 1 hour
D. 2 minutes

Answer: D

NEW QUESTION # 17
Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A. F-
B. D
C. A
D. F
E. A+

Answer: A,B

NEW QUESTION # 18
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
C. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
D. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 19
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