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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration and Governance | 9% | - Describe how to configure user roles and permissions - Explain how to configure and use the Recycle Bin - Explain the purpose and use of Connected Campaigns - Describe how to configure and manage visitor filters - Describe how to manage Account Engagement campaigns |
| Topic 2: Email Marketing | 15% | - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Explain how to perform A/B testing - Describe the email sending process and deliverability - Explain how to create and manage email templates - Describe the email rendering and validation process - Explain how to create and manage lists |
| Topic 3: Prospect Management | 13% | - Describe the components of a prospect record - Describe how to manage the Account Engagement prospect lifecycle - Explain how to build and manage prospect lists - Explain how to create and maintain prospects |
| Topic 4: Engagement Studio | 16% | - Describe how to create and manage Engagement Studio programs - Describe the components of an Engagement Studio program - Describe the process for testing an Engagement Studio program - Explain how to interpret Engagement Studio reports - Explain the purpose and benefits of Engagement Studio |
| Topic 5: Lead Generation and Qualification | 14% | - Explain the concept and process of manual syncing - Explain how to create and manage forms - Explain how to create and manage landing pages - Explain how to use page actions - Describe how to use scoring and grading to qualify leads |
| Topic 6: Account Engagement Configuration | 10% | - Explain the capabilities of the Salesforce Connector - Describe how to set up and configure the Account Engagement Lightning App - Explain how to map Account Engagement fields to Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Describe the relationship between Account Engagement and Salesforce |
| Topic 7: Marketing Automation | 12% | - Explain how to create and manage segmentation rules - Explain how to create and manage automation rules - Explain how to create and manage completion actions - Explain how to create and manage page actions |
| Topic 8: Analytics and Reporting | 11% | - Describe the different Account Engagement reports and their use cases - Explain the difference between asset-level and prospect-level reporting - Describe how to use B2B Marketing Analytics - Explain how to analyze prospect activity |
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NEW QUESTION # 115
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?
Answer: C
Explanation:
Explanation
According to the Salesforce documentation, the action of adding a prospect to a list when they click on a link in a list email can be added on the Sending tab of the list email. The Sending tab allows users to configure the sender, subject, and preheader of the list email, as well as the tracking options and completion actions. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as clicking a link in an email. A completion action can be used to add the prospect to a specific list, among other actions. The action cannot be added on the Sending tab of the email template, as the email template is a reusable design that does not have completion actions. The action cannot be added on the Testing tab of the email template or the list email, as the Testing tab is used to preview, validate, and test the email before sending, not to add completion actions. References: Salesforce documentation
NEW QUESTION # 116
What report allows you to see how successful or active a form has been on your site?
Answer: B
Explanation:
Form reports show the performance and activity of your Marketing Cloud Account Engagement forms, which are web forms that capture prospect information. You can use form reports to see how many prospects have viewed, completed, or started but not completed your forms, as well as the conversion rate and average time to complete. You can also drill down into individual form submissions and view the prospect's details and activities. Reference: [Form Reports], [View Form Reports]
NEW QUESTION # 117
A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
Answer: D
Explanation:
Explanation
According to the Salesforce documentation, the explanation for why the completion actions did not occur when the client submitted their Marketing Cloud Account Engagement form to test the form's completion actions is: A) The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors. A visitor filter is a feature that allows users to exclude certain visitors from being tracked and reported in Marketing Cloud Account Engagement. A visitor filter can be based on IP address, location, or domain. A visitor filter can help users to avoid tracking their own activities or those of their competitors. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to perform actions such as adding a prospect to a list, assigning a prospect to a user, sending an autoresponder email, or adjusting a prospect's score. However, completion actions do not occur on filtered visitors, as they are not tracked or reported in Marketing Cloud Account Engagement. Therefore, if the client has a visitor filter set up to filter activities from their IP address, the completion actions will not occur when they submit the form. The 'email' form field being set up to exclude free email addresses, the client not un-pausing the completion actions, or kiosk mode being enabled on the form are not the explanations for why the completion actions did not occur when the client submitted their Marketing Cloud Account Engagement form to test the form's completion actions, as they are either irrelevant, incorrect, or nonexistent options for the form or the completion actions. References: Salesforce documentation
NEW QUESTION # 118
A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.
What action will occur in Marketing Cloud Account Engagement?
Answer: A
Explanation:
Explanation
According to the [Salesforce documentation], when a new lead record is created in Salesforce without an email address, and the Salesforce connector is set to automatically create prospects in Marketing Cloud Account Engagement, no new record will be created in Marketing Cloud Account Engagement. This is because email address is a required field for creating a prospect in Marketing Cloud Account Engagement, and without it, the lead record cannot be synced or matched with a prospect record. A visitor record is created only when a person visits a tracked web page, not when a lead record is created in Salesforce. A new account will not be created either, as accounts are synced from Salesforce to Marketing Cloud Account Engagement based on the account ID of the associated lead or contact record. A new prospect record will not be created, as explained above.
References: [Salesforce documentation]
NEW QUESTION # 119
What would make the Salesforce connector become unverified?
Answer: B
Explanation:
Explanation
The event that would make the Salesforce connector become unverified is the connector user's Salesforce password was changed. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have a connector user, which is a Salesforce user that Marketing Cloud Account Engagement uses to access your Salesforce data and perform actions on your behalf. The connector user needs to have the appropriate permissions and settings in Salesforce, such as the API Enabled and Modify All Data permissions, and the security token2. If the connector user's Salesforce password was changed, the security token would also change, and Marketing Cloud Account Engagement would not be able to authenticate with Salesforce. This would cause the Salesforce connector to become unverified, and the data sync between Marketing Cloud Account Engagement and Salesforce would stop. To fix this, you need to update the connector user's password and security token in Marketing Cloud Account Engagement, and re-verify the Salesforce connector
NEW QUESTION # 120
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