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Salesforce Marketing-Cloud-Consultant Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Consultant Exam
Exam Number:Marketing-Cloud-Consultant
Available Languages:English, Japanese, Spanish, German, French
Exam Format:Scenario-based questions, Multiple-choice, Multiple-select
Exam Price:USD 200 + applicable taxes
Passing Score:67%
Real Exam Qty:60 (plus up to 5 unscored items)
Related Certifications:Salesforce Certified Marketing Cloud Developer
Salesforce Certified Marketing Cloud Administrator
Exam Duration:105 minutes
Certificate Validity Period:2 years
Recommended Training:Prepare for Your Marketing Cloud Consultant Credential
Exam Registration:Salesforce Trailhead Academy
Sample Questions:Salesforce Marketing-Cloud-Consultant Sample Questions
Exam Way:Online proctored or in-person at authorized testing centers
Pre Condition:Must hold active Salesforce Certified Marketing Cloud Administrator credential; recommended 2–3 years hands-on Marketing Cloud experience
Official Syllabus URL:https://trailheadacademy.salesforce.com/certificate/exam-marketing-cloud-consultant

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Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Certification Exam is designed for professionals who want to demonstrate their expertise in Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification exam assesses the knowledge and skills required to design and implement marketing automation solutions using Salesforce Marketing Cloud. It is intended for individuals who are responsible for driving customer engagement strategies and maximizing ROI through the use of Salesforce Marketing Cloud.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q108-Q113):

NEW QUESTION # 108
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts.
The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

Answer: B


NEW QUESTION # 109
Northern Trail Outfitters injects outcomes journey B based upon email engagement in journey A.
Which method would facilitate this solution?

Answer: B

Explanation:
To inject contacts into journey B based on email engagement in journey A, Northern Trail Outfitters should use an engagement split followed by an update contact activity to a Boolean field on an engagement data extension in journey A, and query the engagement data extension for journey B injection. An engagement split is an activity that allows marketers to route contacts based on their engagement with email messages, such as opens or clicks. An update contact activity is an activity that allows marketers to update contact attributes or data extension fields based on journey data. A query activity is an activity that allows marketers to retrieve data from data extensions using SQL queries. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_update_contact_activity.htm&type=5https://help.salesforc


NEW QUESTION # 110
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?

Answer: D

Explanation:
Data views are system-generated tables that store information about subscriber actions, such as sends, opens, clicks, bounces, etc. Data views can be queried using SQL statements in automation studio or query studio to retrieve email metrics for analysis and reporting purposes. Data views store data for up to six months (or longer for some tables), and can be queried as frequently as needed, such as hourly or daily.References:https://help.salesforce.com/articleView?id=sf.mc_as_data_views.htm&type=5


NEW QUESTION # 111
A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers

Answer: B,C


NEW QUESTION # 112
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

Answer: B

Explanation:
Querying contacts from the Einstein Engagement Frequency data extension when creating the send can be used to limit the number of emails a subscriber receives to a maximum of one email every 14 days. The Einstein Engagement Frequency data extension contains information about how often each subscriber engages with emails and what is their optimal send frequency. By filtering the data extension based on the optimal send frequency, the send can exclude subscribers who have already received an email within the last 14 days.References:https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_einstein_engagement_freque


NEW QUESTION # 113
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