Pass Marketing-Cloud-Personalization Exam, Marketing-Cloud-Personalization PDF Question

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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Reporting & Analytics13%- Analyze campaign effectiveness metrics
- Configure conversion tracking
- Use built-in dashboards and analytics tools
- Interpret campaign performance reports
Product Overview7%- Explain the core concepts and value of the platform
- Identify use cases for Marketing Cloud Personalization
- Describe how Marketing Cloud Personalization integrates with other Marketing Cloud products
Audience Management20%- Create and use filters and audiences in campaigns
- Use affinity and behavioral data for targeting
- Build and manage segments and audiences
- Configure rules-based and predictive audiences
- Implement real-time audience segmentation
Data Model & Configuration20%- Implement event data collection and tracking
- Set up user profiles and visitor identification
- Configure data ingestion methods (API, SDK, integrations)
- Configure business logic elements (Objects, Attributes, Catalog)
- Manage dataset settings and configurations
Campaigns & Experiences28%- Create and manage in-app and mobile experiences
- Set up A/B testing and multivariate testing
- Use templates and creative assets
- Implement campaign triggers and targeting rules
- Configure personalization through decision logic
- Build and configure web campaigns and experiences
Administration & Governance12%- Manage user roles and permissions
- Manage API access and integrations
- Implement security and data privacy controls
- Configure system settings and preferences

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q93-Q98):

NEW QUESTION # 93
What are the two main functions of the Event API? (select 2)

Answer: B,D


NEW QUESTION # 94
Which global templates do you select and customize to provide trending blog recommendations on the homepage?

Answer: B


NEW QUESTION # 95
What would a marketer include if they want to ensure they display recommendations from more than one category?

Answer: A

Explanation:
To ensure recommendations are displayed frommore than one categoryin a recipe:
* Include aVariation, which allows diversification of recommendations across categories to avoid redundancy and improve user experience.
References:
* Salesforce Interaction Studio Documentation - Recipe Variations


NEW QUESTION # 96
How does a marketer perform an A/B test in Web Campaigns?

Answer: D

Explanation:
In web campaigns, anA/B testis performed by creating multiple experiences. Each experience represents a variation of the content or layout, and Interaction Studio compares their performance based on predefined metrics.
Reference: Salesforce Interaction Studio A/B Testing in Web Campaigns Guide.


NEW QUESTION # 97
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

Answer: C


NEW QUESTION # 98
......

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