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Salesforce Marketing-Cloud-Account-Engagement-Specialist 認定試験の出題範囲：

トピック	出題範囲
トピック 1	訪問者と見込み客：このセクションでは、マーケティングアソシエイトのスキルを評価し、アカウントエンゲージメントにおける匿名訪問者と特定された見込み客との基本的な関係性を網羅します。訪問者がどのように見込み客に転換するか、そして見込み客監査を用いて適切なアクションを適用する方法を理解することも含まれます。受験者は、見込み客データを解釈し、その活動とエンゲージメントレベルに基づいて適切な措置を講じることができる必要があります。
トピック 2	リード管理：このセクションでは、リードジェネレーションスペシャリストのスキルを評価し、リード管理に使用される自動化ツールとセグメンテーションツールに関する知識を評価します。トピックには、自動化ルール、動的リストと静的リスト、完了アクション、セグメンテーションルール、ページアクションが含まれます。また、スコアリングと採点モデル、そしてそれらがリードの選別にどのように貢献するかについても理解する必要があります。カスタムリダイレクトと、エンゲージメントの追跡におけるその活用もこの分野に含まれます。
トピック 3	アカウントエンゲージメントフォーム、フォームハンドラー、ランディングページ：このセクションでは、マーケティングコーディネーターのスキルを評価し、フォームやランディングページを通じてリードを獲得・管理するためのツールについて学習します。アカウントエンゲージメントフォームとフォームハンドラーのユースケース、機能、レポート指標について解説します。また、ランディングページのパフォーマンス指標の解釈も含まれており、キャンペーンにおけるランディングページの効果を評価・最適化する方法を受験者が理解できるようにします。
トピック 4	Eメールマーケティング：このセクションでは、Eメールマーケティングスペシャリストのスキルを評価し、標準的なEメールとテンプレートを区別する能力をテストします。アカウントエンゲージメントにおけるEメールの機能とユースケースに関するシナリオを網羅し、Eメールレポート指標を分析してパフォーマンスとエンゲージメントレベルを評価する方法を解説します。
トピック 5	管理：このセクションでは、Salesforce管理者のスキルを評価し、Account Engagementにおける基本的な管理タスクに焦点を当てます。項目の作成、編集、マッピング、そしてAccount EngagementとSalesforce間のデータフローの理解が含まれます。さらに、Account Engagementのごみ箱の機能と、削除されたレコードを効率的に管理する役割についても学習します。

>> Marketing-Cloud-Account-Engagement-Specialist認定資格試験問題集 <<

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人生にはいろいろな可能性があります。挑戦すれば、成功するかもしれません。Marketing-Cloud-Account-Engagement-Specialist試験は多くの人にとって重要な試験です。そして、難しいです。しかし、Marketing-Cloud-Account-Engagement-Specialist復習教材を利用すれば、ずべてのことは簡単になります。つまり、Marketing-Cloud-Account-Engagement-Specialist試験をパスしたい場合、Marketing-Cloud-Account-Engagement-Specialist復習教材は不可欠です。

Salesforce Marketing Cloud Account Engagement Specialist 認定 Marketing-Cloud-Account-Engagement-Specialist 試験問題 (Q183-Q188):

質問 # 183
How can a prospect's score be changed?

A. Through completion actions.
B. Through scoring model changes.
C. Through automation rules.
D. All of the above.

正解：D

解説：
According to the Salesforce documentation, a prospect's score can be changed through automation rules, scoring model changes, or completion actions. A prospect's score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. A prospect's score can be changed by using different methods, such as:
Automation rules: An automation rule is an automation tool that can be used to update a prospect's score when the prospect meets certain criteria, such as prospect field values, activities, or scores. For example, an automation rule can be created to increase a prospect's score by 10 points when the prospect visits a specific web page.
Scoring model changes: A scoring model is a feature that allows users to customize the scoring rules for different types of activities, such as email opens, form submissions, or custom redirects. A scoring model can be changed by editing the default scoring model in Marketing Cloud Account Engagement, or by creating a custom scoring model for a specific group of prospects. For example, a scoring model can be changed to assign more points to an email open, or to create a different scoring model for prospects from a certain industry.
Completion actions: A completion action is an automation tool that can be used to adjust a prospect's score after the prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to increase or decrease a prospect's score by a specific amount, or to reset a prospect's score to zero. For example, a completion action can be created to decrease a prospect's score by 5 points when the prospect unsubscribes from an email.

質問 # 184
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?

A. The prospect field label
B. The field data format
C. The prospect field
D. The field type

正解：A

解説：
Explanation
If LenoxSoft wants to display the phrase "which product most interests you?" for their product interest field on a demo request form, they should modify the prospect field label component. The prospect field label is the text that appears above or next to the field on the form. It can be customized to match the desired wording or question. The prospect field label can be different from the prospect field name, which is the internal name used in Marketing Cloud Account Engagement3. References: Marketing Cloud Account Engagement Form Fields

質問 # 185
After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?

A. The prospect will be also be removed from the recipient list of the program.
B. The prospect will begin the engagement studio program again on step 1.
C. The prospect will continue on the engagement studio program onto step 6.
D. The prospect will continue on the engagement studio program onto step 5.

正解：C

解説：
According to the Salesforce documentation, when a prospect is added to a suppression list in an engagement studio program, the prospect is paused from receiving any further emails or actions from the program. However, the prospect's progress in the program is not reset or removed. If the prospect is removed from the suppression list, the prospect will resume the program from where they left off, which is the next step after the last completed step. In this case, the prospect will continue on the engagement studio program onto step 6. Reference: Salesforce documentation

質問 # 186
An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?

A. Configure an automation rule to send the email when "Request a Demo" form has been successfully completed.
B. Configure an autoresponder email to send as a completion action when the 'Request a Demo" landing page has been submitted.
C. Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted.
D. Configure a segmentation rule to send the email when "Request a Demo" landing page has been successfully completed.

正解：C

解説：
The best way to configure a thank you email to be sent after the form on the "Request a Demo" landing page is submitted is to configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted. An autoresponder email is an email that is automatically sent to a prospect after they complete a desired activity, such as submitting a form or clicking a custom link. You can use autoresponder emails to thank your prospects, confirm their actions, or provide them with additional information or content. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link.
You can use completion actions to perform actions on the prospects who complete the activity, such as adding them to a list, assigning them to a user, or changing their field values. To configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted, you need to go to Marketing > Forms > Forms > Request a Demo > Completion Actions > Add New Action > Send Autoresponder Email, and select the email that you want to send.

質問 # 187
Which two actions occur when an automation rule is deleted?
Choose 2 answers

A. Actions that have applied to prospects are undone.
B. Prospects will no longer be able to match the rule.
C. Any prospects who matched the rule will be deleted.
D. The rule will be sent to the recycle bin in paused mode.

正解：B、D

解説：
When an automation rule is deleted, it means that the rule is no longer active and will not run on any prospects. Therefore, prospects will no longer be able to match the rule (A). The rule will also be sent to the recycle bin in paused mode, where it can be restored or permanently deleted (B). However, deleting an automation rule does not undo the actions that have already been applied to the prospects who matched the rule before . Nor does it delete any prospects who matched the rule (D). Reference: Using Account Engagement Automation Rules vs. Salesforce Flows

質問 # 188
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