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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Related Certifications:	Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Sales Cloud Consultant Salesforce Certified Administrator
Available Languages:	English
Exam Duration:	105 minutes
Exam Price:	$200 USD
Passing Score:	68%
Real Exam Qty:	65
Exam Format:	Multiple Select, Multiple Choice
Certificate Validity Period:	No expiration ( certifications do not expire for this credential)
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored exam (at a testing center or remote proctored)
Pre Condition:	It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 6	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 7	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q42-Q47):

NEW QUESTION # 42
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Form Report: Impressions
B. Form Report: Conversions
C. Form Report: Submissions
D. Lifecycle Report: New Prospects Created

Answer: B,D

NEW QUESTION # 43
Which is true about Visitor Filters?

A. You can filter by a hostname
B. You can filter by a hostname wildcard
C. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
D. You can the filter by IP
E. You can ' t filter your own company IP

Answer: A,B,C,D

NEW QUESTION # 44
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
B. Enable Kiosk mode on the Marketing Cloud Account Engagement form
C. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
D. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

Answer: A

NEW QUESTION # 45
Select all available User Email Preferences

A. Send an email when a prospect is assigned
B. Send daily visitor assignment emails
C. Send weekly search marketing email (sent on Fridays)
D. Send daily visitor activity emails
E. Send weekly inactive automations report email
F. Send daily prospect assignment emails
G. Send starred prospect activity alerts
H. Send weekly search marketing email (sent on Mondays)
I. Send daily prospect activity emails (for all prospects)
J. Send daily prospect activity emails (for my prospects)
K. Send monthly in
active automations report email

Answer: A,D,F,G,H,I,J,K

NEW QUESTION # 46
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
B. The code is generated from a Salesforce campaign
C. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
D. Cookies will always expire after 10 years

Answer: A,C

NEW QUESTION # 47
......

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