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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Value Design | 32% | - Strategic direction and rationale - Value measurement and outcomes - Ethics and value alignment - Context and innovation impact |
| Topic 2: Tools and Artifacts | 23% | - Documentation and visualization - Strategy mapping and modeling - Decision-making tools - Design frameworks and methods |
| Topic 3: Intangible Deliverables | 26% | - Culture and capability building - Change and adoption enablement - Governance and mindset - Stakeholder alignment |
| Topic 4: Leveraging Adjacent Roles and Skills | 19% | - Leading cross-functional work - Integrating UX and technical perspectives - Collaboration with architects and designers - Working with product and business teams |
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NEW QUESTION # 55
Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger.
What should their strategy designer explore to increase market share?
Answer: C
Explanation:
The strategy designer should explore diversifying product offerings to increase market share. This means creating new products or services that appeal to different customer segments or needs, and expanding the customer base and revenue potential of the business. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/diversify-product-offerings
NEW QUESTION # 56
Claud Kicks (CK) has launched a new online store with special emphasis on improving user experience.
Which metric should be used to measure user experience improvements achieved as on outcome of the redesign?
Answer: A
Explanation:
The best metric to measure user experience improvements achieved as an outcome of the redesign is Customer Satisfaction Score (CSAT), which is a simple and direct way of gauging how satisfied customers are with the product or service. Increased transaction volume or Net Adoption Score (NAS) may not reflect the user experience aspects of the redesign.
NEW QUESTION # 57
A global retailer has received customer complaints because items that are advertised sell out too quickly. There is a disconnect between marketing and fulfilment teams and their systems.
Which tool should the strategy designer use to identify the root causes, dependencies, and opportunities for improvement?
Answer: B
Explanation:
The best tool to identify the root causes, dependencies, and opportunities for improvement in a situation where items that are advertised sell out too quickly is stakeholder interviews, as this helps gather insights and feedback from different perspectives and roles involved in the marketing and fulfillment processes. A service blueprint or a journey map may not be able to diagnose the problem without first understanding the stakeholder needs and expectations.
NEW QUESTION # 58
A consumer healthcare startup wants to collect data on patients' symptoms over time, and plans to research how to monetize this data.
How should a strategy designer counsel leadership in consideration of ethical implications for both the company and its patients?
Answer: A
Explanation:
A strategy designer should counsel leadership in consideration of ethical implications for both the company and its patients by facilitating a Consequence Scanning workshop before proceeding with any further investment. A Consequence Scanning workshop is a method to identify and mitigate potential negative consequences of a product or service, such as privacy, security, or social issues. It involves mapping out the intended and unintended outcomes of the product or service, assessing their likelihood and severity, and devising actions to prevent or reduce harm. Performing user research or researching similar organizations may provide some insights, but they do not address the ethical implications in a systematic and proactive way.
NEW QUESTION # 59
Cloud Kicks' (CK) stakeholders have some concerns about a newly created CX vision because they struggle with imagining how it will impact CK's current product.
What should a strategy designer do to alleviate the stakeholders' concerns?
Answer: A
Explanation:
A CX vision is a statement that describes the desired future state of the customer experience. It should be inspiring, aspirational, and feasible. To alleviate stakeholders' concerns about how it will impact the current product, a strategy designer should prototype an aspect of the vision that interacts with the current product and share insights with stakeholders. This can help them visualize and understand how the vision can be realized and what benefits it can bring. A brainstorming session may not be helpful if the stakeholders are already skeptical about the vision. Sharing objectives and key results may provide some context, but they do not show how the vision will affect the product.
NEW QUESTION # 60
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