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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules
Topic 2: Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects
Topic 3: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Explain how to create and publish landing pages - Describe how to use dynamic content
Topic 4: Email Marketing	20%	- Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email templates
Topic 5: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions
Topic 6: Administration	11%	- Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions

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Valid Salesforce MCAE-Con-201 Exam Objectives - MCAE-Con-201 Actual Dumps

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q125-Q130):

NEW QUESTION # 125
What is true about the Salesforce connector [Choose two answers]

A. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
B. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
C. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
D. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

Answer: B,C

NEW QUESTION # 126
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A. Define default mail merge values for fields
B. Use HML conditional logic statements
C. Define page actions to replace field values
D. Use HML merge field modifiers

Answer: C

NEW QUESTION # 127
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A. Automation rule and user queue
B. Form completion action and user queue
C. Form completion action and user group
D. Automation rule and user group

Answer: D

NEW QUESTION # 128
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. All
B. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
C. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
D. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

Answer: C

NEW QUESTION # 129
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A. Set the sender of the email as the account owner.
B. Set the sender of the email as the assigned owner.
C. Set the sender of the email as a custom CRM user.
D. Set the sender of the email as a specific user.

Answer: A

NEW QUESTION # 130
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