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Salesforce MCE-Dev-201 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Engagement Developer
Exam Number:MCE-Dev-201
Exam Duration:105 minutes
Available Languages:English
Exam Price:USD 200
Passing Score:63%
Exam Format:Multiple Select, Multiple Choice
Certificate Validity Period:2 years
Related Certifications:Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Marketing Cloud Administrator
Real Exam Qty:60-65
Recommended Training:Salesforce Trailhead: Develop for Marketing Cloud
Marketing Cloud Developer Center
Exam Registration:Kryterion Webassessor
Pearson VUE
Sample Questions:Salesforce MCE-Dev-201 Sample Questions
Exam Way:Online proctored or onsite at authorized testing centers
Pre Condition:Recommended: Salesforce Certified Marketing Cloud Email Specialist certification or equivalent experience; hands-on development experience with Marketing Cloud
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingcloudengagementdeveloper

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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 2
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 3
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 4
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 5
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.

Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q123-Q128):

NEW QUESTION # 123
A developer wants to expand their knowledge of Query Activities. They want to identify email addresses that have bounced in the last 30 days, along with the Bounce Reason and some additional subscriber specificdata; however, the SQL they have written does not return any records. Below is the SQL statement:

What updates should be made to ensure this SQL statement returns the desired results?

Answer: A

Explanation:
The SQL statement in question does not return any records because it is joining on the EmailAddress field, which is not present in the _Bounce Data View. The correct approach is to join using the SubscriberKey (or SubscriberID). Here is the corrected SQL statement:
SELECT s.EmailAddress, s.SubscriberKey, b.JobID, b.EventDate, b.SMTPBounceReason FROM
_Subscribers s JOIN _Bounce b ON s.SubscriberKey = b.SubscriberKey WHERE b.EventDate > DateAdd (DAY, -30, GETDATE()) This ensures that the join is based on the SubscriberKey, which is a common field in both data views.
References:
Salesforce Marketing Cloud Data Views
Query Activity Best Practices


NEW QUESTION # 124
A developer started a Contact Delete process that is now complete.
In which twoplaces would the Contact Delete process remove data? Choose 2 answers

Answer: B,D

Explanation:
The Contact Delete process in Marketing Cloud removes contact data from various locations to ensure complete deletion. This includes both sendable data extensions and mobile lists.
* Sendable Data Extensions: The Contact Delete process will remove contact data from sendable data extensions, ensuring that the contact is no longer present in any data used for sending.
* Mobile Lists: Contact data will also be removed from mobile lists, ensuring that the contact is fully deleted across all communication channels.
Salesforce Contact Deletion Process


NEW QUESTION # 125
Which aspect should a developer consider before creating an Server-to-Server Installed Package and associated API Integration i* Marketing Cloud?

Answer: B

Explanation:
When creating a Server-to-Server Installed Package and associated API Integration in Marketing Cloud, it is essential to grant specific scopes (permissions) to the API Integration component. This ensures that the integration has the necessary access to perform its tasks without granting unnecessary permissions.
Salesforce Installed Packages and API Integrations


NEW QUESTION # 126
A company need to retrieve a large number of rows from a DE via the API. Which two solutions would optimize the performance? Choose2

Answer: B,D

Explanation:
To optimize the performance when retrieving a large number of rows from a Data Extension via the API:
* Use a SimpleFilterPart to retrieve small sets of relevant data (A) - This approach helps in fetching only the necessary data by applying filters, thus reducing the amount of data transferred and processed.
* Use the ContinueRequest feature (C) - This feature in the SOAP API allows for pagination of results, making it possible to handle large sets of data in manageable chunks.
References:
Salesforce Marketing Cloud API
Salesforce Marketing Cloud ContinueRequest


NEW QUESTION # 127
A developer is using the REST Authorization Service to obtain an OAuth access token. Which method should be used to include the access token in the API requests

Answer: C

Explanation:
When using the REST Authorization Service to obtain an OAuth access token, the standard method to include this token in subsequent API requests is by adding it to the Authorization header with the Bearer scheme.
* Correct Method: Authorization: Bearer YOUR_ACCESS_TOKEN
* This format is a standard practice for OAuth 2.0 token usage.
Salesforce Authentication and Access Tokens


NEW QUESTION # 128
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