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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Einstein for Marketing Cloud23%- Differentiate Einstein features and use cases
- Implement and configure Einstein capabilities
  • 1. Einstein Engagement Scoring and Frequency
    • 2. Einstein Recommendations and Predictive Intelligence
      Interaction Studio10%- Real-time personalization and interaction management
      - Cross-channel experience optimization
      Social Studio12%- Social Studio functionality and configuration
      - Identity unification and data management
      - Social customer service and engagement strategies
      Cross-Channel Strategy and Measurement15%- Performance reporting and optimization
      - Channel selection and campaign planning
      - Multi-touch attribution and KPIs
      Journey Orchestration15%- Journey design and best practices
      - Integration with Datorama and Google Analytics
      - Reporting and analytics for journeys
      Distributed Marketing2%- Distributed campaign features and sending options
      - Centralized vs localized marketing management
      Ad Studio10%- Ad Studio capabilities and campaign alignment
      - Paid media integration with Marketing Cloud
      Mobile Studio13%- MobilePush and WhatsApp integration
      - MobileConnect and GroupConnect features
      - Mobile messaging configuration and best practices

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q21-Q26):

      NEW QUESTION # 21
      Which two use cases are best suited for the new MC Transactional Messaging API?

      Answer: A,B


      NEW QUESTION # 22
      If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

      Answer: C


      NEW QUESTION # 23
      What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

      Answer: A,B,C


      NEW QUESTION # 24
      Which user role can beused to set up single sign-on in Social Studio?

      Answer: B


      NEW QUESTION # 25
      In which place can the facebook ad campaign be viewed when created in ad studio?

      Answer: A


      NEW QUESTION # 26
      ......

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