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Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Cross-Channel Journey Design- Customer lifecycle orchestration
  • 1. Multi-step journey optimization
    • 2. Personalization strategies across channels
      - Journey Builder configuration
      • 1. Decision splits and engagement logic
        • 2. Entry sources and audience segmentation
          Email and Messaging Execution- Email Studio operations
          • 1. Content creation and AMPscript basics
            • 2. Send classification and deliverability rules
              - Multi-channel messaging
              • 1. SMS and push notification integration concepts
                • 2. Triggered and transactional messaging
                  Marketing Cloud Core Architecture- Data management and integration
                  • 1. API and system integrations
                    • 2. Data Extensions and relational data design
                      - Salesforce Marketing Cloud ecosystem components
                      • 1. Email Studio, Journey Builder, Automation Studio overview
                        • 2. Contact data model and Contact Builder fundamentals
                          Automation and Optimization- Performance measurement
                          • 1. A/B testing and optimization strategies
                            • 2. Campaign analytics and reporting
                              - Automation Studio workflows
                              • 1. Scheduled vs event-driven automation
                                • 2. Import, query, and segmentation automation

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                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q74-Q79):

                                  NEW QUESTION # 74
                                  Which two statement are true when using Journey Data and Contact Data within Journey Builder?
                                  Choose 2 answers

                                  Answer: B,D


                                  NEW QUESTION # 75
                                  What three reasons explain why an SMS message may fail to reach a mobile device?

                                  Answer: B,D,E


                                  NEW QUESTION # 76
                                  How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

                                  Answer: A,C


                                  NEW QUESTION # 77
                                  A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

                                  Answer: B,C,E


                                  NEW QUESTION # 78
                                  Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
                                  Choose 2 answers

                                  Answer: B,C


                                  NEW QUESTION # 79
                                  ......

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