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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Objectives
Reporting and Administration	- Analytics and system configuration 1. Campaign reporting and ROI tracking 2. User roles, permissions, and setup configuration
Account Engagement Fundamentals	- Platform architecture and key concepts 1. Account Engagement (Pardot) objects and data model 2. Business units and org structure
Email Marketing and Engagement	- Email creation and delivery 1. Email templates and dynamic content usage 2. Deliverability and sender reputation management
Lead Management	- Prospect lifecycle and grading/segmentation 1. Lead qualification and scoring model configuration 2. Sync behavior with Salesforce CRM
Automation and Campaigns	- Automation tools 1. Engagement Studio programs 2. Automation rules and completion actions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q168-Q173):

NEW QUESTION # 168
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

A. Spam complaints.
B. Email Complain Rate
C. Click Through rate
D. HTML Open Rate

Answer: C

NEW QUESTION # 169
" LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
B. Create a list using a segmentation rule, then use completion actions on a form for the actions
C. Create an automation rule with rules to segment the prospects and actions send the emails
D. Create a static list to segment the prospects, and then schedule email list sends with completion actions

Answer: A

NEW QUESTION # 170
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A. Segment prospects with free email service providers for initial email sends.
B. Segment cold prospects with a low score to reengage for initial email sends.
C. Segment the best and most active contacts for initial email sends.
D. Segment internal employees with high scores for initial email sends.

Answer: D

NEW QUESTION # 171
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?

A. The administrator does not have folder permissions to the email template folder.
B. The administrator does not have folder permissions to the Engagement Program.
C. The administrator has not selected a sender for the Email Template.
D. The administrator has not published the Email Template from a draft.

Answer: D

NEW QUESTION # 172
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

A. Make a segmentation rule for the program.
B. Make a repeating engagement program.
C. Make a suppression list for the program.
D. Make a recipient list for the program.

Answer: B,D

NEW QUESTION # 173
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