Practice MCE-Con-201 Tests - Pass4sure MCE-Con-201 Study Materials

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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionObjectives
Email Marketing and Content Creation- Email Studio capabilities
  • 1. Content Builder assets and management
    • 2. Email design and content building
      - Personalization and dynamic content
      • 1. AMPscript basics
        • 2. Dynamic content rules
          Tracking, Reporting, and Optimization- Optimization practices
          • 1. A/B testing concepts
            • 2. Deliverability best practices
              - Analytics and reporting
              • 1. Campaign performance analysis
                • 2. Email tracking metrics
                  Data Management and Integration- Data Extensions and Contact Builder
                  • 1. Import and extract activities
                    • 2. Data modeling and relationships
                      - Integration concepts
                      • 1. Salesforce CRM integration
                        • 2. API integrations
                          Marketing Cloud Core Concepts- Customer engagement fundamentals
                          • 1. Data model concepts (Contacts, Subscribers, Leads)
                            • 2. Marketing Cloud architecture overview
                              Automation and Journey Orchestration- Journey Builder
                              • 1. Decision splits and engagement steps
                                • 2. Journey configuration and entry sources
                                  - Automation Studio
                                  • 1. Automation workflows
                                    • 2. Data extension automation processes

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                                      Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q86-Q91):

                                      NEW QUESTION # 86
                                      Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a Data Extension for sending. The data warehouse can be configured to place a file daily on an SFTP. Which three questions are relevant to determining a solution? (Choose 3 answers)

                                      Answer: B,C,E

                                      Explanation:
                                      Knowing if the file is a delta (only new/updated records) or historical (full set) impacts how imports and updates should be configured (A).
                                      Consistency of the file drop time affects whether to use Scheduled or File Drop Automations (D).
                                      Error notification is critical to quickly address any issues with file import (E).


                                      NEW QUESTION # 87
                                      How many scheduled Engagement Programs is it possible to have

                                      Answer: D


                                      NEW QUESTION # 88
                                      LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

                                      Answer: A


                                      NEW QUESTION # 89
                                      "A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
                                      Which two types of activities would display in the lightning component?
                                      Choose 2 answers

                                      Answer: B,D


                                      NEW QUESTION # 90
                                      There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition

                                      Answer: B


                                      NEW QUESTION # 91
                                      ......

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