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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 2
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 3
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 4
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 5
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q59-Q64):

NEW QUESTION # 59
Northern Trails Outfitters (NTO)has a sendable data extension with 1,500,000 contact records they want to delete.
Which step is required before deleting the contacts?

Answer: A

Explanation:
Before deleting a sendable data extension that contains a large number of contact records, it is important to manage the contact deletion through Contact Builder. Deleting the data extension from Contact Builder ensures that all related contact information is also removed from the contact model.
Salesforce Contact Builder


NEW QUESTION # 60
An email requires custom AMPscript to append the subscriber's zip code to a link in theemail. A field name zipcode already exist in the sending data extension. Its important Marketing Cloud tracks subscribers who click on the link. Which two AMPscript functions should be used in the setup? Choose

Answer: B,D

Explanation:
To append the subscriber's zip code to a link and ensure that the clicks are tracked, you should use the Lookup function to retrieve the zip code from the data extension and the RedirectTo function to create the link with tracking enabled.
* Lookup: Retrieves the zip code from the data extension.
* RedirectTo: Ensures that the link with the appended zip code is tracked.
* Example:
ampscript
Copy code
%%[ SET @zipcode = Lookup("DataExtensionName", "zipcode", "SubscriberKey", _subscriberkey) SET
@link = Concat("http://example.com?zip=", @zipcode) ]%% <a href="%%=RedirectTo(@link)=%%">Click Here</a> Salesforce AMPscript Lookup Function Salesforce AMPscript RedirectTo Function


NEW QUESTION # 61
A developer receives a request for tracking data for alt sends associated with a specific JoblD. The developer needs to see Sends, Opens, Clicks, and Bounces.
Which two activities could the developer use? Choose 2 answers

Answer: A,C

Explanation:
To retrieve tracking data for all sends associated with a specific JobID, including Sends, Opens, Clicks, and Bounces, the developer can use the following activities:
* Tracking Extract Activity (A) - This activity extracts tracking data such as sends, opens, clicks, and bounces into a file, which can then be used for reporting or further processing.
* SQL Query Activity (D) - This activity can query the data views to gather tracking data directly from the Salesforce Marketing Cloud databases. The developer can write SQL queries to select specific tracking information based on the JobID.
References:
Salesforce Marketing Cloud Tracking Extract Activity
Salesforce Marketing Cloud Data Views


NEW QUESTION # 62
An UpdateDE AMPscript function is used to update a column value in a data extension row when an email is sent. The emailis being sent to 250,000 subscribers, but the user decides to cancel the send during the sending process and only 400 emails are sent.
How many subscriber rows would be affected by the UpdateDE function?

Answer: B

Explanation:
The UpdateDE function in AMPscript updates the data extension rows as the emails are being sent. If the send is canceled and only 400 emails are sent, then only the 400 subscribers who received the email will have their data extension rows updated by the UpdateDE function.
Salesforce AMPscript UpdateDE Function


NEW QUESTION # 63
Certification Aid wants to encrypt data stored in Marketing Cloud. It is fine if unencrypted fields arevisible to Marketing Cloud and Salesforce users, but the underlying data should be encrypted at rest to prevent physical data theft. Which encryption method should be chosen? Choose 1.

Answer: D

Explanation:
Transparent Data Encryption (TDE) is designed to protect data at rest by encrypting the underlying storage of the database. This method ensures that data is encrypted on disk to prevent physical data theft while allowing it to remain accessible to authorized users within the system.
Salesforce Transparent Data Encryption


NEW QUESTION # 64
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