MCE-Con-201指南 - MCE-Con-201考題

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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics and Reporting15%- Standard reports and dashboards
  • 1. Journey and automation performance
  • 2. Email performance and engagement metrics
- Advanced analytics
  • 1. Data extracts and tracking
  • 2. ROI measurement and attribution
Topic 2: Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Goal and exit criteria
  • 2. Entry sources, activities, and flows
- Automation Studio
  • 1. Automation activities and scheduling
  • 2. Data management and file transfers
Topic 3: Content and Messaging15%- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
- Multi-channel messaging
  • 1. Personalization and dynamic content
  • 2. SMS, push notifications, and other channels
Topic 4: Data Management and Segmentation20%- Segmentation
  • 1. Audience targeting and exclusion
  • 2. Filters, queries, and SQL
- Data modeling
  • 1. Contact model and data relationships
  • 2. Data extensions vs. lists
Topic 5: Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Data model and relationships
  • 2. Integration patterns with Sales/Service Cloud
- Key terminology and concepts
  • 1. Marketing Cloud Engagement vs. other Marketing Cloud products
  • 2. Core concepts: journeys, messages, content, audiences
Topic 6: Discovery and Requirements15%- Solution design
  • 1. Create a scalable solution architecture
  • 2. Map requirements to platform capabilities
- Gather business requirements
  • 1. Identify technical requirements and constraints
  • 2. Define business goals and KPIs

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最新的 Salesforce Consultant MCE-Con-201 免費考試真題 (Q26-Q31):

問題 #26
How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

答案：A


問題 #27
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript. Which two MobileConnect templates should be used to send the SMS message and capture the responses? (Choose 2 answers)

答案：A,C

解題說明：
Text Response templates allow recipients to reply to an SMS message, and MobileConnect can handle that reply.
Data Capture templates allow you to store the SMS reply into a specific Data Extension for further processing, especially when using AMPscript.
Info Capture is used for form-style step-by-step conversations, not one-shot responses.
Outbound is simply for sending SMS messages, without expecting or processing replies.


問題 #28
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

答案：A,D


問題 #29
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

答案：D


問題 #30
Scenario: A B2B customer notices they have a large number of subscribers marked as 'Held'.
During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business. What step(s) should the customer take to move those subscribers back to 'Active'?

答案：D

解題說明：
In Salesforce Marketing Cloud, when a subscriber's status changes to 'Held', it means that Marketing Cloud has suppressed sending emails to that subscriber due to repeated soft or hard bounces.
Users cannot directly edit or re-enable subscribers marked as Held.
Instead, Salesforce Support must be contacted to review and re-enable those subscribers if appropriate (for example, if it was a temporary deliverability issue).


問題 #31
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