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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Mobile (SMS/Push)	13%	- GroupConnect and WhatsApp integration - Mobile Studio configuration and usage - MobileConnect features and capabilities - MobilePush tools and functionalities
Interaction Studio	8%	- Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities
Social Studio	10%	- Social analytics and reporting - Content management and moderation - Social media publishing and engagement
Triggers	7%	- Data extension and trigger management - Event-driven automation - SOAP and REST API triggers
Einstein for Marketing Cloud	23%	- Send Time Optimization - Einstein Engagement Frequency - Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Copy Insights
Journey Orchestration	25%	- Comparison between Datorama and Google Analytics - Entry sources and audience evaluation - Journey design and best practices - Reporting and performance analysis - Activities and decision splits
Ad Studio	12%	- Campaign management and optimization - Integration with advertising platforms - Audience targeting and segmentation

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q28-Q33):

NEW QUESTION # 28
Which three statements are true for MC Behavioral Triggers?

A. Collect tracking code is necessary to use Behavioral Triggers
B. Behavioral Triggers can be triggered from interactions with both Content and Products
C. Behavioral Triggers are not editable
D. Behavioral Triggers require a catalog of assets
E. Behavioral Triggers are mandatory for Commerce Cloud integrations.

Answer: A,B,D

NEW QUESTION # 29
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

A. Data Aggregation
B. Next Best Action
C. Orchestration
D. Data Storage

Answer: A,C

NEW QUESTION # 30
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
B. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
C. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
D. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

Answer: C,D

NEW QUESTION # 31
What is the most frequent option to refresh an Advertising Audience?

A. Monthly
B. Weekly
C. Daily
D. Hourly
E. BI-weekly

Answer: A

NEW QUESTION # 32
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

A. Are there any eligible matching orders for that particular contact
B. Are u using attribute to attribute comparison.
C. Is there any spelling mistake in your contact attributes.

Answer: B

NEW QUESTION # 33
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