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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Interaction Studio8%- Personalization and decisioning capabilities
- Integration with other Marketing Cloud modules
- Real-time interaction management
Journey Orchestration25%- Activities and decision splits
- Reporting and performance analysis
- Entry sources and audience evaluation
- Journey design and best practices
- Comparison between Datorama and Google Analytics
Ad Studio12%- Integration with advertising platforms
- Campaign management and optimization
- Audience targeting and segmentation
Social Studio10%- Social media publishing and engagement
- Social analytics and reporting
- Content management and moderation
Einstein for Marketing Cloud23%- Einstein Engagement Scoring
- AI-powered personalization and prediction
- Einstein Engagement Frequency
- Send Time Optimization
- Einstein Copy Insights
Mobile (SMS/Push)13%- GroupConnect and WhatsApp integration
- Mobile Studio configuration and usage
- MobilePush tools and functionalities
- MobileConnect features and capabilities
Triggers7%- Data extension and trigger management
- SOAP and REST API triggers
- Event-driven automation

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q62-Q67):

NEW QUESTION # 62
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

Answer: C


NEW QUESTION # 63
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

Answer: A


NEW QUESTION # 64
What is true about Inbox message:

Answer: C


NEW QUESTION # 65
Where are Topic Profiles configured for use in Command Center?

Answer: D


NEW QUESTION # 66
What is true for behavioral triggers. Multiple select.

Answer: B,C


NEW QUESTION # 67
......

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