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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Data Modeling and Management	21%	- Reporting, data views, and tracking extracts - Data object selection and relationship definition - Contact identity and data governance
Account Configuration	12%	- Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Account hierarchy design and management - Sender Authentication Package implementation
Automation	20%	- Automation type and activity selection - Automation Studio workflow implementation - Journey Builder flow design
Discovery and Architecture	16%	- Solution recommendation and long-term maintainability - Data and segmentation strategy design - Requirements gathering and analysis
Messaging	11%	- Cross-channel messaging strategy - Personalized content design and delivery - Deliverability and compliance management
Integration	20%	- Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q86-Q91):

NEW QUESTION # 86
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

A. The prospect is marked as do not email
B. The prospect is unassigned from its user
C. The prospect is sent to the recycle bin
D. The prospect is marked as opted out

Answer: C

NEW QUESTION # 87
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
B. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
C. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
D. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

Answer: B

NEW QUESTION # 88
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A. Identify the currently mailable and unmailable prospects in their current email provider.
B. When was the last time a prospect was emailed in their current email provider.
C. The date LenoxSoft last compared data between the email provider and Salesforce.
D. How many emails a month were sent from the current email provider

Answer: A,B

NEW QUESTION # 89
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

A. Interaction Studio
B. Web Analytics Connector
C. Report Studio
D. Marketing Cloud Intelligence Report

Answer: D

Explanation:
Marketing Cloud Intelligence (formerly Datorama) is Salesforce ' s cross-channel analytics and data harmonization platform, purpose-built to ingest and unify marketing and performance data from disparate sources - Marketing Cloud engagement data, Sales Cloud pipeline/revenue data, third-party ad platforms, and external data warehouses - into a single normalized reporting layer with customizable dashboards for ROI and growth analysis. This directly matches NTO ' s stated goal of centralizing analytics across multiple systems for efficient cross-campaign analysis. The Web Analytics Connector (A) is a narrower tool that ingests website behavioral data (page visits, product views) into Marketing Cloud for use in journeys and personalization - it is a data source, not a centralized cross-platform BI/reporting layer. Interaction Studio (now part of Personalization) is focused on real-time behavioral tracking and next-best-action personalization at the individual-visitor level, not organization-wide marketing analytics consolidation. ' Report Studio ' (D) is not a distinct Salesforce Marketing Cloud product name and does not correspond to any real analytics offering in this ecosystem. Consultants should map any request for ' unify multi-source marketing data for ROI reporting ' directly to Marketing Cloud Intelligence. Reference: Marketing Cloud Intelligence (Datorama) Overview.

NEW QUESTION # 90
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A. Rename the Salesforce connector for the Sandbox org
B. Create a new Salesforce Connector for the Production org
C. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
D. Delete all data from the Sandbox org
E. Unverified and delete the Salesforce connector for the Sandbox org

Answer: C

NEW QUESTION # 91
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