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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Campaign Management	- Campaign creation and configuration 1. Scheduling and activation 2. Multichannel campaign orchestration 3. Email campaign setup
Responsys Platform Overview	- Core Architecture and Components 1. Navigation and setup basics 2. Responsys account structure 3. User roles and permissions
Automation and Orchestration	- Marketing automation workflows 1. Event-based triggers 2. Journey optimization 3. Program Designer usage
Deliverability and Compliance	- Email deliverability management 1. Spam compliance and regulations 2. Unsubscribe and preference handling 3. Sender reputation management
Analytics and Reporting	- Campaign performance analysis 1. Email engagement metrics 2. Reports and dashboards 3. A/B testing analysis
Message Design and Content	- Email and template design 1. Template creation and management 2. Content testing and validation 3. Dynamic content and personalization
Audience Management	- Data management and segmentation 1. Profile lists and extensions 2. Segmentation rules and filters 3. Data imports and integrations

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q36-Q41):

NEW QUESTION # 36
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
B. In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
C. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
D. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

Answer: C

NEW QUESTION # 37
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A. tracking-once
B. action=once
C. action=single
D. action=last
E. tracking=first

Answer: A

NEW QUESTION # 38
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A. You must purchase Premium tracking in order to support link tracking in Responsys.
B. In the SMS campaign message designer, enable conversion tracking.
C. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
D. In the SMS campaign message designer, you must enable link tracking for the campaign.
E. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

Answer: B,C,D,E

NEW QUESTION # 39
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?

A. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
B. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
C. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
D. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
E. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.

Answer: C

NEW QUESTION # 40
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

A. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
B. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
C. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
D. You should test all links manually.

Answer: A

NEW QUESTION # 41
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