Exam Salesforce AP-214 Answers & Latest AP-214 Test Cram

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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Advertising and Social Integration15%- Configure Advertising Studio integrations
- Implement audience synchronization
- Leverage Social Studio capabilities
Automation and Journey Builder10%- Implement decision split logic
- Configure wait and engagement activities
- Design complex multi-step journeys
Mobile Messaging (SMS and Push)20%- Configure SMS and push notification campaigns
- Apply compliance and regulatory requirements
- Design mobile customer journeys
- Implement mobile opt-in management
Email Marketing Advanced Concepts25%- Design A/B and multivariate test strategies
- Configure dynamic content and personalization
- Optimize email deliverability
- Implement advanced segmentation strategies
Analytics and Reporting15%- Analyze cross channel performance metrics
- Build custom reports and dashboards
- Interpret attribution models
Cross Channel Strategy and Planning15%- Design customer journey touchpoints
- Define cross channel campaign strategy aligned with business objectives
- Identify target audiences across channels

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q95-Q100):

NEW QUESTION # 95
What Einstein functionality makes predictions for email only?

Answer: D


NEW QUESTION # 96
How often are the Einstein Engagement Scoring scores updated for Email?

Answer: D


NEW QUESTION # 97
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

Answer: A,B,D


NEW QUESTION # 98
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

Answer: A


NEW QUESTION # 99
Which social network(s) support lead capture in Ad Studio?

Answer: E


NEW QUESTION # 100
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