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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 2: Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. User roles and permissions 3. Connector setup with Salesforce CRM
Topic 3: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Topic 4: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 5: Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists
Topic 6: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q142-Q147):

NEW QUESTION # 142
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

Answer: C

NEW QUESTION # 143
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
B. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
C. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
D. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

Answer: B

NEW QUESTION # 144
You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A. True
B. False

Answer: B

NEW QUESTION # 145
What is true about completion actions? [Choose two answers]

A. Completion actions only execute for prospects. They will not affect visitors.
B. Completion actions are retroactive and will apply to activities done before and after you apply them
C. Completion actions will not execute for image files.
D. Completion actions can be criteria based.

Answer: A,C

NEW QUESTION # 146
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create an automation rule to assign to a lead queue when the qualification criteria is met.
B. Create a completion action to assign to a lead queue when a high-value form is submitted.
C. Create an automation rule to assign to a group when the qualification criteria is met.
D. Create a completion action to assign to a group when the prospect reaches a score of 100.

Answer: C

NEW QUESTION # 147
......

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