Detailed Marketing-Cloud-Consultant Study Dumps - Marketing-Cloud-Consultant Learning Engine

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Salesforce Marketing-Cloud-Consultant is a certification exam that is designed for professionals who have expertise in implementing Salesforce Marketing Cloud solutions. Marketing-Cloud-Consultant exam is targeted towards individuals who possess knowledge of marketing automation tools and can use them to develop effective marketing strategies for their organization. Salesforce Certified Marketing Cloud Consultant certification validates the knowledge and skills required to implement and manage marketing campaigns using Salesforce Marketing Cloud.

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Marketing-Cloud-Consultant Learning Engine - Marketing-Cloud-Consultant Practice Questions

Our Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) exam dumps comes in three formats: Salesforce Marketing-Cloud-Consultant PDF dumps file, desktop-based practice test software, and a web-based practice exam. These versions are specially designed to make Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) preparation for users easier. Marketing-Cloud-Consultant Questions in these formats of PDFDumps's material are enough grasp every test topic in the shortest time possible.

What is the duration of the Marketing-Cloud-Consultant Exam

Format: Multiple choices, multiple answers
Length of Examination: 105 minutes
Passing Score: 67%
Number of Questions: 60

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q146-Q151):

NEW QUESTION # 146
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

A. Set Fatigue Rules for the product Asset Classes.
B. Utilize Einstein Engagement Frequency to send the emails less often.
C. Ask the content team to create more images in order to diversify the asset pool.
D. Set a Fallback Asset.

Answer: A

Explanation:
Explanation
To ensure there's a limit to the number of times a particular image asset can be chosen for a customer, Northern Trail Outfitters should set fatigue rules for the product asset classes. Fatigue rules are settings that allow marketers to control how often an asset can be selected for a customer within a specified time period.
For example, a fatigue rule can prevent an asset from being selected more than once in 14 days. References:
https://help.salesforce.com/s/articleView?id=sf.mc_ceb_einstein_content_selection_fatigue_rules.htm&type=5

NEW QUESTION # 147
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. File Transfer > Import File > Data Extract > File Transfer > Import File
B. Import File > Query > Data Extract > File Transfer > Import File
C. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
D. Import File > Data Extract > File Transfer > Import File

Answer: B

Explanation:
Import File activity can be used to import the unsub file from the SFTP to a data extension. Query activity can be used to query the data extension and update the status of the subscribers in All Subscribers list to Unsubscribed. Data Extract and File Transfer activities are not needed for this process. References:
https://help.salesforce.com/articleView?id=sf.mc_as_import_file_activity.htm&type=5https://help.salesforce.com

NEW QUESTION # 148
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a Data Extension for sending. The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution? (Choose 3 answers)

A. Will the file have more than 5,000 rows?
B. Will the data file be placed on the SFTP at the same time daily?
C. Does someone need to be notified if an error happens on import?
D. Is the data file a delta or a historical file?
E. Does the data extension have a data relationship?

Answer: B,C,D

Explanation:
* Knowing if the file is a delta (only new/updated records) or historical (full set) impacts how imports and updates should be configured (A).
* Consistency of the file drop time affects whether to use Scheduled or File Drop Automations (D).
* Error notification is critical to quickly address any issues with file import (E).
File size over 5,000 rows (C) is not a problem - Marketing Cloud handles millions of records per automation. Data Relationships (B) are more relevant to segmentation after import, not the automation itself.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - File Import Automation Planning
# "Determine if files are incremental or full to properly set import methods. Confirm expected file timing to design scheduled or triggered automations." Source: Salesforce Help - Automation Studio Best Practices
# "Always configure error notifications on Import Activities to ensure prompt action in case of import failures."
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NEW QUESTION # 149
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
B. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
C. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer: A

Explanation:
To send an email to one million contacts in Sales Cloud using 10+ fields to segment contacts, Northern Trail Outfitters should send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow. Sending to a Salesforce Report allows marketers to use existing reports in Sales Cloud as target audiences in Marketing Cloud without importing or syncing data. Using Email Studio Send Flow allows marketers to select an audience, an email message, and other options for sending an email campaign.References:https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5

NEW QUESTION # 150
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

A. Ensure the contact is subscribed to the correct keyword.
B. Check the contact is subscribed to the correct short or long code.
C. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
D. Check the contact opt-in status in All Subscribers.

Answer: C

NEW QUESTION # 151
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