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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionObjectives
Data Management and Segmentation- Customer data ingestion and unification
- Audience segmentation and targeting
Cross-Channel Marketing Strategy- Use cases for cross-channel campaigns
- Omnichannel customer engagement principles
Measurement and Optimization- Attribution and reporting concepts
- Campaign performance tracking
Personalization and Messaging- Dynamic content and decisioning
- Personalized content delivery across channels
Journey Orchestration- Event-driven marketing flows
- Customer journey design and automation

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q48-Q53):

NEW QUESTION # 48
Where would you add a topic profile

Answer: C

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:


NEW QUESTION # 49
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

Answer: B,C,E


NEW QUESTION # 50
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

Answer: C,D


NEW QUESTION # 51
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching


NEW QUESTION # 52
What two Journey types enable an administrator to efficiently create and track opens and clicks?

Answer: A,E


NEW QUESTION # 53
......

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