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Salesforce Arch-302 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Multi-Cloud Architecture	28%	- Design scalable Salesforce multi-cloud solutions 1. Integrate Marketing Cloud and customer identity solutions 2. Design customer data synchronization strategies 3. Evaluate integration patterns and middleware options 4. Integrate B2C Commerce with Service Cloud
Topic 2: Discovery and Customer Success	27%	- Facilitate customer engagement and requirement gathering 1. Recommend Salesforce products based on business needs 2. Explain governance and DevOps lifecycle strategy 3. Define implementation approach and project scope 4. Identify systems of record and solution risks
Topic 3: Implementation Strategy	22%	- Plan deployment and delivery methodology 1. Plan data migration and cutover activities 2. Recommend security and compliance practices 3. Establish release management and testing strategy 4. Define environment management approach
Topic 4: Operational Excellence	23%	- Monitor and optimize platform operations 1. Support post-launch optimization activities 2. Identify performance bottlenecks and troubleshooting methods 3. Recommend best practices for long-term maintenance 4. Implement scalability and monitoring solutions

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Salesforce Certified B2C Solution Architect Sample Questions (Q116-Q121):

NEW QUESTION # 116
A company has Person Account set up on their Sales Cloud and they now want to map subscriber data in Marketing Cloud. What should a Solution Architect recommend?

A. Sync Subscriber object.
B. A Sync Person Account object.
C. Sync Individual object.
D. Sync Contact object.

Answer: B

Explanation:
Syncing Person Account object can help map subscriber data in Marketing Cloud when the company has Person Account set up on their Sales Cloud. This can enable bi-directional data integration between Sales Cloud and Marketing Cloud for Person Accounts, which are records that combine both Account and Contact information for individuals. References:
* https://help.salesforce.com/s/articleView?id=sf.mc_co_person_accounts.htm&type=5

NEW QUESTION # 117
A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce.
Tokenized Sending was presented as a way to address these concerns.
Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration?
Choose 2 answers

A. The synchronized data extensions will include the token and all PII attributes
B. All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions
C. The standard email address field for contacts and leads needs to be populated with a token
D. The token with all supporting attributes will need to be stored in Service Cloud

Answer: A,C

Explanation:
Tokenized Sending is a feature in Marketing Cloud that allows sending messages with data that is too sensitive to store in Salesforce due to laws, regulations, or security policies. Tokenized Sending uses an API call to exchange data from an external system with Marketing Cloud at send time, without storing the data in Salesforce. Marketing Cloud Connect is a feature that enables integration between Marketing Cloud and other Salesforce clouds such as Service Cloud. When using Tokenized Sending with Marketing Cloud Connect, the following implications should be considered:
* The synchronized data extensions will include the token and all PII attributes. Synchronized data extensions are tables in Marketing Cloud that store data from other Salesforce clouds using data synchronization in Marketing Cloud Connect. When using Tokenized Sending, the synchronized data extensions will include the token as well as all personally identifiable information (PII) attributes such as name, email, phone, etc. The token will serve as the subscriber key and contact key in Marketing Cloud, while the PII attributes will be used for personalization and segmentation.
* The standard email address field for contacts and leads needs to be populated with a token. When using Tokenized Sending, the standard email address field for contacts and leads in other Salesforce clouds needs to be populated with a token instead of an actual email address. The token resembles a standard email address but contains encrypted information about the subscriber. The token is used to exchange data with the external system at send time and send messages to the actual email address.
Option B is incorrect because not all emails need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions when using Tokenized Sending. However, it is recommended to do so to ensure consistent tracking and deliverability data across clouds. Option D is incorrect because the token with all supporting attributes does not need to be stored in Service Cloud when using Tokenized Sending. The token and the attributes are stored in the external system and only exchanged with Marketing Cloud at send time.
References:
* https://help.salesforce.com/s/articleView?id=sf.mc_overview_tokenized_sending1.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.mc_co_tokenized_sending.htm&type=0

NEW QUESTION # 118
An organization currently has separate teams supporting Service Cloud, Marketing Cloud, store operations with a point-of-sale solution, and eCommerce with Commerce Cloud. Each business unit has their own key performance indicators (KPIs) but the organization is struggling to understand the big picture and improve customer engagement with the brand.
In which two ways would Salesforce CDP help in this scenario?
Choose 2 answers

A. It ingests customer data from each system and uses matching rules to find records representing the same person, uniting them under a Unified Individual.
B. It provides cross-channel analytics using pre-built, native dashboards and charts within the unified profile.
C. It can power experiences through other channels like Marketing Cloud Engagement by activating customer segments.
D. It creates one Individual record that replaces the system-specific records in other products, creating a unified view of the customer.

Answer: A,C

Explanation:
These answers are correct because they are ways that Salesforce CDP can help the organization in this scenario. Salesforce CDP can ingest customer data from each system and use matching rules to find records representing the same person, uniting them under a Unified Individual. This creates a single view of the customer across all systems and channels. Salesforce CDP can also power experiences through other channels like Marketing Cloud Engagement by activating customer segments. This enables personalized and targeted marketing campaigns based on customer data and behavior. References: https://www.salesforce.com/products
/customer-data-platform/overview/

NEW QUESTION # 119
A company wants to give its service agents a current view in Marketing Cloud of which journeys customers are in at any given time, so that agents can provide a more persona! and relevant experience if a customer contacts them.
What approach should a Solution Architect recommend to fulfill this requirement?

A. Add the Journey Membership Lightning component from the Marketing Cloud Connect Managed Package to the Contact Page Layout.
B. Schedule a batch job in Salesforce to query Marketing Cloud for the contact membership status of all contacts in Journeys on a regular basis (for example, once per hour) and write this to the Contact record.
C. Develop a custom Lightning web component in Salesforce to query Marketing Cloud in real time to get Contact Journey membership.
D. Create a multi-select picklist on the contact record, and use the out-of-the-box Contact Update activities in Journey Builder to add or remove the name of the journey as they enter and exit.

Answer: A

Explanation:
The Journey Membership Lightning component is a pre-built component that displays the journeys that a contact is in and their status in each journey. It can be added to the Contact Page Layout in Service Cloud using the Marketing Cloud Connect Managed Package, which enables integration between Service Cloud and Marketing Cloud. References: https://help.salesforce.com/s/articleView?id=sf.
mc_co_journey_membership_lightning_component.htm&type=5 https://help.salesforce.com/s/articleView?
id=sf.mc_co_marketing_cloud_connect.htm&type=5

NEW QUESTION # 120
Northern Trail Outfitters (NTO) wants incoming support cases to automatically be routed to the correct team based on customer purchases.
Which option should a Solution Architect configure to accomplish this7

A. Queues and Assignment rules
B. Auto Response rules and Support Processes
C. Auto-launched Flow with a Record Trigger
D. Apex trigger on a Case object

Answer: A

Explanation:
Queues and Assignment rules are features of Service Cloud that allow incoming support cases to be automatically routed to the correct team or agent based on predefined criteria, such as customer purchases, case origin, or case priority.

NEW QUESTION # 121
......

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