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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs
Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages
Email Marketing	20%	- Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to use dynamic content in emails
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM)

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q189-Q194):

NEW QUESTION # 189
LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A. The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
B. The Engagement Dashboard in B2B Marketing Analytics.
C. The total submissions reflected on the form report in Marketing Cloud Account Engagement.
D. The sum of total conversions from the form and landing page reports.

Answer: A,B

NEW QUESTION # 190
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A. When was the last time a prospect was emailed in their current email provider.
B. The date LenoxSoft last compared data between the email provider and Salesforce.
C. How many emails a month were sent from the current email provider
D. Identify the currently mailable and unmailable prospects in their current email provider.

Answer: A,D

NEW QUESTION # 191
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
B. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
C. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
D. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

Answer: C,D

NEW QUESTION # 192
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

A. Post content from other websites on your own site.
B. Hire an agency to create content.
C. Start a company blog and promote a few high-quality pieces of content.
D. Focus on creating as much content as possible.

Answer: C

NEW QUESTION # 193
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A. Delete all data from the Sandbox org
B. Create a new Salesforce Connector for the Production org
C. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
D. Rename the Salesforce connector for the Sandbox org
E. Unverified and delete the Salesforce connector for the Sandbox org

Answer: B,C,E

NEW QUESTION # 194
......

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