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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant Exam |
| Exam Number: | Marketing-Cloud-Consultant |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 105 minutes |
| Exam Price: | USD 200 + applicable taxes |
| Real Exam Qty: | 60 (plus up to 5 unscored items) |
| Exam Format: | Multiple-select, Scenario-based questions, Multiple-choice |
| Passing Score: | 67% |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Developer |
| Available Languages: | Japanese, Spanish, German, English, French |
| Recommended Training: | Prepare for Your Marketing Cloud Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored or in-person at authorized testing centers |
| Pre Condition: | Must hold active Salesforce Certified Marketing Cloud Administrator credential; recommended 2–3 years hands-on Marketing Cloud experience |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-marketing-cloud-consultant |
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Salesforce Certified Marketing Cloud Consultant exam is an advanced-level certification that is designed to test the candidate's ability to implement and configure various features of Salesforce Marketing Cloud. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions and is conducted in a time-bound setting. Marketing-Cloud-Consultant Exam covers various topics related to Marketing Cloud, including email marketing, mobile messaging, social media marketing, and advertising management.
NEW QUESTION # 77
Which two statements are correct about Send Logging? (Choose two.)
Answer: B,D
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION # 78
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale (POS) system in order to email purchase receipts to its customers. The POS data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
Answer: C
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is C - MuleSoft Anypoint Platform.
* MuleSoft is Salesforce's integration platform that allows data transformation, API orchestration, and real-time integration between systems like a POS and Marketing Cloud.
* It can modify and deliver data in the proper format required by the Triggered Send API.
#Why others are wrong:
* A: Datorama is for marketing analytics, not transactional API integration.
* B: Data Studio is a data marketplace, not an integration platform.
* D: "Data Connector" is not a standalone Salesforce product for such API transformations.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - MuleSoft and Marketing Cloud Integration:
"Use MuleSoft Anypoint Platform for real-time data transformation and integration, allowing external systems to trigger transactional messaging via Marketing Cloud APIs." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_integration_mulesoft.htm)
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NEW QUESTION # 79
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?
Answer: D
NEW QUESTION # 80
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
Answer: B
Explanation:
Explanation
To allow for long-term self-sufficiency in segmentation, Northern Trail Outfitters should use data filters. Data filters are a user-friendly tool that allows marketers to segment their data based on criteria and conditions without coding. Data filters can also be refreshed and reused for different campaigns. Attribute groups are used to link data sources in Contact Builder, not for segmentation. Publication lists are used to manage opt-in preferences, not for segmentation. Query activities require SQL knowledge and coding skills, which the marketing team lacks. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_data_filters.htm&type=5
NEW QUESTION # 81
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience.
They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
Answer: A
Explanation:
Using an import activity to import a file from the SFTP can be used to maintain an auto-suppression list. An import activity allows users to import data from a file on the Marketing Cloud FTP into a data extension or list. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5https://help.salesforce.co
NEW QUESTION # 82
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