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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Marketing Automation- Engagement Studio
  • 1. Nurture campaign design
    • 2. Automation rules and drip programs
      - Scoring & Grading
      • 1. Grading profiles and qualification rules
        • 2. Scoring models configuration
          Topic 2: Data Management & Integration- Automation Data Handling
          • 1. Custom fields and segmentation logic
            • 2. Importing/exporting prospect data
              - Salesforce CRM Sync
              • 1. Field mapping and sync behavior
                • 2. Data quality and deduplication
                  Topic 3: Reporting & Analytics- Engagement Metrics
                  • 1. Email performance tracking
                    • 2. Campaign reporting and ROI analysis
                      - B2B Marketing Analytics
                      • 1. Dashboards and insights interpretation
                        Topic 4: Account Engagement Fundamentals- Platform Overview & Terminology
                        • 1. Pardot / Account Engagement concepts (prospects, visitors, leads)
                          • 2. Lifecycle and engagement model
                            Topic 5: Lead Generation & Management- Forms & Landing Pages
                            • 1. Form handlers and conversion tracking
                              • 2. Landing page creation and optimization
                                - Prospect Management
                                • 1. Segmentation lists and dynamic lists
                                  • 2. Lifecycle management and nurturing
                                    Topic 6: Administration & Governance- User Management
                                    • 1. Roles, permissions, and access control
                                      - System Configuration
                                      • 1. Account Engagement settings and integrations

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                                        최신 Salesforce Marketers MC-201 무료샘플문제 (Q146-Q151):

                                        질문 # 146
                                        A form is created to automatically register prospects to a webinar upon submission.
                                        Which automation tool should be used to accomplish this?

                                        정답:D

                                        설명:
                                        The automation tool that should be used to accomplish this is creating an automation rule to register prospects based on the form submission. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as registering them for a webinar. For example, you can create an automation rule that matches prospects who have submitted a specific form, and then use the action Register for Webinar to register them for the webinar that is integrated with Marketing Cloud Account Engagement.


                                        질문 # 147
                                        What activities are completion actions available for?

                                        정답:A,B,C,D,F

                                        설명:
                                        The correct answer is A, B, C, E, and F. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. Completion actions are available for the following activities: custom redirects, emails, forms, files, and page actions. You cannot use completion actions for automation rules, as they are a different type of criteria-based action that is triggered when a prospect matches the rule.
                                        Answer D is incorrect because completion actions are not available for automation rules, as explained above. Reference: Completion Actions, [Automation Rules]


                                        질문 # 148
                                        What is tracked by the custom email links generated by Marketing Cloud Account Engagement?

                                        정답:B,C,D

                                        설명:
                                        The custom email links generated by Marketing Cloud Account Engagement are tracked for link clicks, page visits and email opens. Link clicks are recorded when a prospect clicks on a link in an email. Page visits are recorded when a prospect visits a page on your website that has the Marketing Cloud Account Engagement tracking code. Email opens are recorded when a prospect opens an email and downloads the invisible image that Marketing Cloud Account Engagement inserts in the email. Form completions and unsubscribes are not tracked by the custom email links, but by other methods.


                                        질문 # 149
                                        Form or Form Handler? I need total control over my form's appearance.

                                        정답:A

                                        설명:
                                        Form handlers give you total control over your form's appearance, since you can use your own HTML and CSS to design and style your forms1. Form handlers also allow you to use any custom or advanced features that Marketing Cloud Account Engagement forms may not support, such as file uploads, conditional logic, or complex validation3. Form handlers are ideal for web developers who want to have full flexibility and customization over their forms


                                        질문 # 150
                                        Administrators can reset passwords for users

                                        정답:A

                                        설명:
                                        According to the Salesforce documentation, the answer is true. Administrators can reset passwords for users. An administrator is a user who has the highest level of permissions and access in Marketing Cloud Account Engagement, and who can create and manage other users, roles, and settings. An administrator can reset passwords for users in the Admin tab in Marketing Cloud Account Engagement, and they can use different methods, such as:
                                        Reset password for a single user: An administrator can reset the password for a single user by accessing the user record in the User List, and clicking on the Reset Password button. The administrator can then enter a new password for the user, or generate a random password. The administrator can also choose to send an email notification to the user with the new password.
                                        Reset password for multiple users: An administrator can reset the password for multiple users by selecting the users from the User List, and clicking on the Reset Password option in the table actions. The administrator can then enter a new password for the users, or generate a random password. The administrator can also choose to send an email notification to the users with the new password.


                                        질문 # 151
                                        ......

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