Salesforce Marketing-Cloud-Account-Engagement-Consultant Certification Practice, New Marketing-Cloud-Account-Engagement-Consultant Test Braindumps

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| Topic | Details |
|---|
| Topic 1 | - Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
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| Topic 2 | - Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
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| Topic 3 | - Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
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| Topic 4 | - Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q52-Q57):
NEW QUESTION # 52
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?
- A. Salesforce username
- B. User email address
- C. CRM ID
- D. Marketing Cloud Account Engagement user ID
Answer: A
NEW QUESTION # 53
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers
- A. Improve prospect data by adding fields to existing forms and making them required.
- B. Increase gated content on the website to provide more scoring opportunities.
- C. Increase their scoring threshold to give the Sales team the most qualified leads.
- D. Improve lead qualification efficiency by using automation rules for prospect assignment.
Answer: B,D
NEW QUESTION # 54
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?
- A. All prospects on the recipient list must be assigned to a user.
- B. There must also be a general or specific user as a sender.
- C. The email must also contain assigned user merge fields.
- D. The assigned user must be connected through user sync.
Answer: B
NEW QUESTION # 55
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers
- A. Assign prospects to an existing user
- B. Permanently delete prospects
- C. Create new custom fields and populate field values
- D. Undelete matching prospects from the Recycle Bin
Answer: A,D
NEW QUESTION # 56
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
- A. Enable Kiosk mode on the Marketing Cloud Account Engagement form
- B. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
- C. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
- D. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
Answer: D
NEW QUESTION # 57
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