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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Journey Builder | 18% | - Monitor and optimize journey performance - Use decision splits and conditional logic - Implement journey entry sources and criteria - Design and configure customer journeys - Configure activities including email, SMS, and engagement splits - Implement A/B testing within journeys |
| Topic 2: Security and Compliance | 8% | - Configure IP warming and deliverability settings - Ensure compliance with data privacy regulations - Manage user permissions and roles - Implement data security best practices |
| Topic 3: Automation Studio | 18% | - Implement data processing and transformation flows - Build and manage automation workflows - Monitor automation execution and error handling - Configure activities: import, export, SQL, filter, refresh - Schedule and trigger automations |
| Topic 4: Email Studio | 18% | - Implement AMPscript for advanced email customization - Design responsive email templates - Create and manage email content using Content Builder - Manage subscribers and list hygiene - Configure and send triggered and transactional emails - Implement dynamic content and personalization |
| Topic 5: Contact Configuration | 10% | - Configure contact attributes and data relationships - Implement contact model and contact builder - Work with preference management and central unsubscribe - Manage contact decisions and merging |
| Topic 6: Data Modeling | 14% | - Configure contact data structure and data relationships - Manage SQL activities for data transformation - Implement data extensions and their attributes - Design and implement data models for Marketing Cloud Engagement - Work with lists, data extensions, and populations |
| Topic 7: APIs | 14% | - Utilize REST and SOAP APIs for Marketing Cloud integrations - Use the REST API for email, journey, and contact operations - Implement API authentication and security best practices - Create and manage API integrations with external systems - Work with FuelSDK and other SDKs |
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質問 # 183
A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages. How should the SMS message be triggered once the subscriber submits the form?
正解：D
解説：
To trigger an SMS message to a subscriber using a form published on CloudPages, the developer should use the requestToken and messageContact REST API objects (D). These objects can be used to authenticate and send the SMS message programmatically when the form is submitted.
References:
Salesforce Marketing Cloud MobileConnect API
Salesforce Marketing Cloud REST API
質問 # 184
A sendable data extension with a text field named 'Balance' contains the value S6.96 fora particular record.
The following AMPscript statement is included in an email:
IF (Balance > 6.00) THEN
SET @Result = 'Balance is more than $6.00
ENDIF
Why would this IF statement yield unintended results?
正解：D
解説：
The Balance field is a text field and contains the value "S6.96", which is a string. The IF statement is comparing a string with a numeric value (6.00). Since the operands are not of the same data type, this can yield unintended results. To correctly compare the balance, the string should be converted to a numeric value.
* Example:
%%[ SET @Balance = "6.96" /* Simulating text field value */ IF (Value(@Balance) > 6.00) THEN SET
@Result = 'Balance is more than $6.00' ENDIF ]%%
Salesforce AMPscript Data Types and Conversion
質問 # 185
Certification Aid wants to trigger and email send in Marketing Cloud when a purchase is made on their website. Which API should be used for this? Choose 2.
正解：A、C
解説：
To trigger an email send in Marketing Cloud when a purchase is made on a website, you can use either the REST API or the SOAP API. Both APIs provide methods to send triggered emails.
* REST API: The REST API can be used to trigger emails by making a call to the /messaging/v1
/messageDefinitionSends/{key}/send endpoint.
* SOAP API: The SOAP API can also be used to trigger sends by utilizing the TriggeredSend object.
Salesforce Marketing Cloud REST API
Salesforce Marketing Cloud SOAP API
質問 # 186
A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email. Which two steps should be performed to achieve this objective? Choose 2
正解：B、C
解説：
To track the performance of dynamically created content via AMPscript in an email, the following steps should be performed:
* Request the Impression Tracking feature be enabled on the account: This feature must be enabled to track impressions of dynamic content.
* Include the functions BeginImpressionRegion and EndImpressionRegion: These functions are used within the AMPscript code to mark the beginning and end of the content region that needs to be tracked.
* Example:
ampscript
Copy code
%%[BeginImpressionRegion('DynamicContent')]%% <p>%%=v(@DynamicContent)=%%</p> %%
[EndImpressionRegion()]%%
Salesforce AMPscript Functions for Tracking
質問 # 187
Where can the SSJS Core library be used? Choose 2.
正解：B、D
質問 # 188
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