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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Sitemap	18%	- Content zones - Catalog and page mapping - Web SDK implementation - Unified customer profile
Topic 2: Segmentation	18%	- Journey Builder segment listener - Goals and reporting - Export segments - Segment rules and filters
Topic 3: Data Integration	14%	- Data flows in and out of Marketing Cloud Personalization - Event API - ETL feed system - Salesforce Connector
Topic 4: Setup & Administration	6%	- User attributes and identity system - Initial platform setup
Topic 5: Solution Overview	16%	- Core components and terminology - Marketing Cloud Personalization fundamentals - Real-time Interaction Management (RTIM) value and use cases
Topic 6: Activation	18%	- Server-side campaigns - A/B Testing - Email and mobile campaigns
Topic 7: Einstein Capabilities	10%	- Einstein recipes - Ingredients and recommendation tuning

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q114-Q119):

NEW QUESTION # 114
What are the components of an interaction studio web campaign? [check]

A. Experience, template, and content Zone
B. Email capture, homepage, and product requisite
C. Configured recipe, visitor profile, and content window
D. Affinity, infobard and attribution window

Answer: A

NEW QUESTION # 115
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

A. The option to include all custom fields on a segment export
B. The option to exclude anonymous fields on a segment export
C. The option to include built-in fields on a segment export
D. The option to send segment data to Marketing Cloud

Answer: A

NEW QUESTION # 116
What controls how content and product recommendations display in an open time email campaign?

A. Campaign Template
B. Item Template
C. Catalog Setup
D. Promotion Eligibility

Answer: B

Explanation:
In Marketing Cloud Personalization ' s open-time email campaigns, the Item Template is the crucial component that dictates how content and product recommendations are displayed within the email. This template acts as a blueprint, defining the layout, styling, and overall presentation of the personalized elements.
Here ' s how Item Templates work:
Defining the structure: Item Templates use HTML and CSS to define the visual structure of the email content.
This includes elements like image sizes, text formatting, spacing, and the overall arrangement of recommended items.
Personalization placeholders: The template includes placeholders that are dynamically populated with personalized content when the email is opened. This ensures that each recipient sees recommendations tailored to their individual preferences.
Customization: Marketers can create multiple Item Templates to cater to different email campaigns or design aesthetics. This allows for flexibility in how recommendations are presented, ensuring consistency with brand guidelines and campaign objectives.

NEW QUESTION # 117
What two features of interaction studio have functionality to perform an A/B testing?

A. Campaigns
B. Templates
C. Recipes
D. Segments

Answer: A,D

NEW QUESTION # 118
When does site mapping happen during the implementation process?

A. At the beginning of the build phase since it is the basis for the rest of the implementation
B. In the middle after certain components like the catalog have been populated
C. At the end after everything is defined in the system
D. It can happen at any point since it is unrelated to the rest of the implementation

Answer: B

Explanation:
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NEW QUESTION # 119
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