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| Section | Objectives |
|---|---|
| Reporting & Analytics | - Engagement Metrics
|
| Administration & Governance | - System Configuration
|
| Data Management & Integration | - Automation Data Handling
|
| Lead Generation & Management | - Forms & Landing Pages
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Marketing Automation | - Engagement Studio
|
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NEW QUESTION # 41
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers
Answer: A,D
Explanation:
By default, Marketing Cloud Account Engagement writes to two objects in Salesforce: contact records and lead records. These are the two objects that store information about individual prospects in Salesforce. Marketing Cloud Account Engagement syncs with these objects based on the email address field, which is the unique identifier for prospects. Marketing Cloud Account Engagement can create new contact or lead records in Salesforce, or update existing ones, depending on the sync settings and rules. Marketing Cloud Account Engagement does not write to case records, opportunity records, or account records by default, but it can read from them and use their information for segmentation and reporting purposes. Reference Marketing Cloud Account Engagement and Salesforce Sync Behavior
NEW QUESTION # 42
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
Answer: D
Explanation:
If LenoxSoft wants to display the phrase "which product most interests you?" for their product interest field on a demo request form, they should modify the prospect field label component. The prospect field label is the text that appears above or next to the field on the form. It can be customized to match the desired wording or question. The prospect field label can be different from the prospect field name, which is the internal name used in Marketing Cloud Account Engagement3. Reference: Marketing Cloud Account Engagement Form Fields
NEW QUESTION # 43
A user needs to be able to import and export lists. What user role do you give them?
Answer: A
Explanation:
A user needs to be able to import and export lists. The user role that you should give them is Marketing. The Marketing user role has the permission to import and export prospects, as well as create and edit marketing assets, such as forms, landing pages, emails and campaigns. The other user roles, such as Sales Manager, Sales and None of the above, do not have the permission to import and export prospects.
NEW QUESTION # 44
New feature alerts can be found at the top of the dashboard.
Answer: A
Explanation:
According to the Salesforce documentation, the answer is true. New feature alerts can be found at the top of the dashboard. A new feature alert is a notification that informs the user about the latest features and updates that are available in Marketing Cloud Account Engagement. A new feature alert can be found at the top of the dashboard in Marketing Cloud Account Engagement, and it can show different information, such as the name, description, or link of the new feature or update. The user can click on the new feature alert to learn more about it, or to access it. The user can also dismiss the new feature alert by clicking on the X icon, or view the previous new feature alerts by clicking on the bell icon. The new feature alerts can help the user to stay informed and updated about the new features and updates that are available in Marketing Cloud Account Engagement, and to take advantage of them. Reference: Salesforce documentation
NEW QUESTION # 45
Which of the following can "unmatched" prospects?
Answer: A
Explanation:
Dynamic lists are lists that automatically add or remove prospects based on criteria that you define. Prospects can be "unmatched" from a dynamic list if they no longer meet the criteria. For example, if you have a dynamic list of prospects who have opened an email in the last 30 days, and a prospect does not open any email for 31 days, they will be removed from the list. Automation rules and segmentation rules do not "unmatch" prospects, they only apply actions to prospects that match the criteria
NEW QUESTION # 46
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